Charlotte Beverage Distribution is hiring: Marketing And Public Relations Manage

Location: Charlotte, NC (Remote) But must be local to Charlotte for events and community events

Employment Type: Part-Time to grow into full time

Experience: 5+ Years

Marketing & PR Manager

About Us

Charlotte Beverage Distribution is a growing distributor of premium non-alcoholic beverages, currently expanding our presence in the North and South Carolina areas. We specialize in high-quality, non-alcoholic alternatives such as sparkling rosés, spirits, mixers, RTDs, bitters and more. With a strong focus on innovation and customer satisfaction, we're looking for a driven and dynamic Marketing & PR Manager to help grow our business.

Job Summary

The Marketing & PR Manager will be responsible for developing and executing marketing, public relations, and brand strategies to drive growth, engagement, and sales. This role requires a creative and strategic thinker who thrives in a fast-paced environment and can pivot quickly as market trends change.

Key Responsibilities

• Brand Strategy & Awareness: Develop and implement marketing plans that align with our business goals, increasing brand recognition and customer engagement.
• Public Relations & Media Outreach: Build and maintain relationships with media, industry influencers, and key stakeholders. Craft compelling press releases and manage media inquiries.
• Content Creation & Social Media: Oversee the creation of marketing content across multiple platforms, including social media, email campaigns, and digital ads.
• Retail & Event Marketing: Support in-store activations, tastings, and promotional events. Develop marketing materials to enhance in-store presence.
• Partnership Development: Identify and cultivate strategic partnerships to expand brand reach and visibility.
• Crisis Management & Reputation: Monitor public perception of the company and handle crisis communication when necessary.
• Market Analysis & Adaptability: Stay ahead of industry trends and adjust strategies accordingly to ensure continued business growth.
• Performance Tracking & ROI Analysis: Analyze marketing campaign effectiveness and adjust strategies to maximize ROI.

Qualifications & Requirements

• Experience: Minimum of 5 years in marketing, PR, or brand management, preferably in the beverage, CPG, or hospitality industry.
• Flexibility & Adaptability: Ability to thrive in an ever-changing environment and adjust to shifting market demands.
• Strategic Thinker: Strong ability to develop and execute innovative marketing and PR strategies.
• Strong Communication Skills: Excellent written and verbal communication skills, with the ability to craft compelling narratives.
• Digital & Social Media Expertise: Proven experience managing social media campaigns, influencer partnerships, and content marketing.
• Event Management Experience: Background in planning and executing promotional events is a plus.
• Data-Driven Mindset: Ability to analyze campaign performance and adjust strategies accordingly.
• Passion for the Beverage Industry: An understanding of consumer behavior and market trends in the non-alcoholic and premium beverage space is preferred.

Benefits & Perks

• Competitive salary with performance-based incentives
• Flexible work environment
• Opportunity to work with a fast-growing brand in an exciting industry
• Travel opportunities for brand activations and industry events
• Career growth opportunities as the company expands

To Apply: Send your resume, portfolio, and a brief cover letter detailing your experience to publicrelations@charlottebeveragedistribution.org. Include salary requests with your resume.