Assistant Marketing Manager, Technical SEO Job at Lowe's in Mooresville

Your Impact

The primary purpose of the Assistant Marketing Manager – Technical SEO is to support the execution and optimization of technical SEO initiatives across Lowe’s digital properties. This role is critical to ensuring strong search engine visibility by addressing site performance, indexing, and technical issues that impact organic search rankings.

The AMM will be responsible for identifying, analyzing, and resolving technical SEO issues, including but not limited to crawl errors, sitemaps, schema markup, and broken links. This individual will work cross-functionally with Product Management, UX, Site Operations, IT, and Digital Merchandising teams to implement best practices and drive technical enhancements that improve site health and search performance.

To accomplish this, the AMM must have expertise in website architecture, page speed optimization, log file analysis, and structured data implementation. The role also involves monitoring and reporting on SEO performance, identifying opportunities for improvement, and supporting the development of scalable solutions to enhance search visibility.

This position requires a data-driven mindset, attention to detail, and a strong understanding of search engine algorithms and ranking factors. The ideal candidate is a problem solver who can communicate technical concepts to non-technical stakeholders and help execute strategies that improve Lowe’s search rankings and organic traffic growth.

What You Will Do

• Leadeffortstoenhancewebsitearchitecture, internallinkingstructures, andnavigationforimprovedcrawlabilityanduserexperience.

• Optimize page speed, mobile usability, and Core Web Vitals performance to enhance search rankings and user engagement.

• Implement structured data and schema markup to improve content visibility in search results and enable rich snippets.

• Conduct log file analysis to identify crawl inefficiencies and provide recommendations for better search engine indexing.

• Monitor sitemigrations, URL changes, andredirectstopreventnegative SEO impactsandensurecontinuityofrankings.

• Research and implement automation techniques for technical SEO tasks to increase efficiency and scalability.

• Collaboratewithengineeringteamstoensure SEO requirementsareembeddedinwebsitedevelopmentandplatformupdates.

• Track andreportonkey SEO performancemetrics, providinginsightsandrecommendationsforimprovement.

• Stay up to date with algorithm updates, industry trends, and emerging SEO technologies to continuously refine technical SEO strategies.

Required Qualifications

• Bachelor's Degree Business Administration, Merchandising, Marketing or relevant field

• 4+ years of Search Engine Optimization experience

• 4 years' experience with search engine optimization tools such asBotify, Semrush, seoClarity, Google Adwords, Moz, Screaming Frog, etc.

• Priorexperiencecoordinating and managingteams

• Experience presentinginlargeforums and to C- executive management ​

• 4 years + experience with web analytics tools such as Adobe Analytics or GoogleAnalytics

Preferred Qualifications

• SEO experienceforlargeretailbusiness

• 3 years' experienceinpaidsearch

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About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.