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QVC, Inc.

Chief Marketing Officer

QVC, Inc., Hamilton, Ohio, United States, 45011

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Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.

Interested in this role You can find all the relevant information in the description below.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels, making every screen a doorway to discovery, delight, and community. The Opportunity Cornerstone Brands is looking for a Chief Marketing Officer to oversee the development of digital and traditional marketing for our Frontgate, Ballard Designs, Grandin Road, and Garnet Hill premium lifestyle brands, and related cross-brand programs. Reporting to the President of Cornerstone Brands, the CMO will build a world-class analytics and performance marketing organization that serves as the fuel and engine to drive profitable revenue growth across all Cornerstone Brand banners and selling channels. We are looking for a dynamic data-driven decision-making leader with a customer-obsessed mindset. Your Impact Direct all performance marketing activities (acquisition and CRM) for our family of brands to include direct print marketing, paid and organic search, paid and organic social, and affiliates, and marketplaces. Develop comprehensive strategies driving brand awareness, customer acquisition, customer retention, and the revenue growth potential of our portfolio of omnichannel retail consumer brands. Allocate marketing resources to increase productivity with the agility to read and react to the ever-changing omnichannel marketing universe. Across Cornerstone's ecommerce properties, oversee optimization of technical site performance, enhancement of the User Experience, enhancement of product discovery, and removal of friction in the shopping and check-out paths. Expertise and stewardship in building a culture of data-driven decision making that grows and flourishes throughout Cornerstone. Oversee consumer and market research providing forward-looking brand insights and opportunities to support our brand leaders' strategic plans and overall portfolio strategy. Oversee Business Insights team with standardized metrics across the brand portfolio in the following areas: Marketing Insights focused on Channel- ROAS, Customer Acquisition Costs, LTV, KPI's, Marketing Mix, and Contact Frequency. Customer Insights – customer file composition and metrics, customer LTV by channel, product, season, and new to brand and portfolio metrics. Ecommerce Insights – site Indicators, productivity metrics, and correlation on sources of traffic, cost of traffic, and revenue, sessions, conversion, etc. Collaborate in the development of promotional calendars with each brand banner to enhance their brand voice, merchandising strategies, and inventory investments. Manage cross-brand marketing and programs for loyalty, design services, and business to business. Manage all marketing vendors, technologies, and procurement creating a solid network of strategic partnerships. As a member of the Executive team, the CMO will provide leadership and strategy in partnership with the other senior executive leaders and will be integrally involved in the corporate strategy and resourcing. Shape a high-performing team; lead the team to achieve shared goals by inspiring them and challenging them to think outside the box. What You Bring You have 7+ years of experience in a CMO or Executive-level marketing role in Direct-to-Consumer Omnichannel retail with an understanding of driving direct marketing campaigns through different platforms including print and digital catalogs. BSc/BA in business administration, marketing, communications, or relevant field; MSc/MA preferred. You are a visionary and have demonstrated strategic vision for all marketing activities supporting the company's strategic goals and delivering results while managing a large P&L budget. Experience with disciplines of marketing for an omnichannel consumer retail company. For New York City based roles only: The annual gross base salary range for this position is $300,000-$400,000-$540,000. Salary ranges are general guidelines only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, geographical location, and business and market conditions. At QVC Group, salary is just one component of a comprehensive Total Rewards package, that might include an annual bonus, long-term incentives, a robust benefits package, inclusive of health & welfare, 401K match, tuition reimbursement, and company discounts, plus an amazing culture. If you enjoy being a part of a team, creating experiences, and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design, and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts, and much more. For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. Click Apply and log in with your existing account or create an account. This will allow you to check the status of your application at any time and receive the most up-to-date communications from our Talent Acquisition team.

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