Savvy, Inc.
Senior Digital Marketing Analyst CDW Marlborough, MA Interested Not Interested
Savvy, Inc., Marlborough, Massachusetts, us, 01752
We can NOT provide sponsorship or work C2C. W2 only.
Want to apply Read all the information about this position below, then hit the apply button. This is a contract position through CDW working for our end client until the end of 2025, possibly early 2026. MUST BE LOCAL TO NEW ENGLAND AREA and available to work hybrid onsite schedule for the first 1-2 months in Marlborough, MA. Notes from meeting with hiring manager: Very technical role. Onsite a few days in the first month or two to meet team, then can be mostly remote after that. Culture is important - highly technical and energetic. Strong with dashboard maintenance, reporting and segmentation work as well. JOB DESCRIPTION: The Senior Digital Marketing Analyst develops measurement strategy, plans, and reporting for digital marketing programs, ensuring alignment with the overall marketing and communications objectives. The successful candidate will act as the digital analytics subject matter expert, consulting with the Digital Marketing & Customer Experience, Sales Operations Analytics, and Product Management teams to ensure all programs are set up for success with the appropriate tracking strategy, measurement strategy, KPIs & metric definitions, progress tracking, reporting plan, impact and contingency/optimization plans. This role will primarily analyze digital programs and performance to digital and business goals. Qualified candidates will be fluent in today’s digital marketing and analytics ecosystem (i.e., Google Analytics 4, Excel, Snowflake, Salesforce, Tableau, etc.). This person will report to the Senior Group Marketing Manager, Marketing Operations, with a strong connection to our Global Enterprise Marketing Analytics team. RESPONSIBILITIES Monitor key metrics and generate weekly and quarterly reports for the team and leadership, as well as frequent ad hoc analysis and reporting, to measure the impact of marketing levers, drive strategy, and contribute to improved performance of future activations. Pull and analyze data from multiple sources across all digital marketing programs (email, display, search, social, landing pages, CRM, sales or demand tools) providing tactic-specific response rates, website conversions, multi-touch attribution, and, ultimately, impact on sales revenue (ROI). Identify and interpret data, formulate insights, and successfully communicate actionable recommendations, program tracking, and implications to core teams on a weekly basis. Compile regular comparisons to forecast/goals/benchmarks to keep pulse of the digital marketing trends and landscape in the industry. Partner with Digital IT/GTM/Legal/paid media agencies to ensure technical aspects of all digital programs are set up and tagged properly and up to compliance for measurement and inflow of accurate, comprehensive, and timely data for reporting. Contribute to operational improvements to maximize efficiency and lead the development of new reports and better, consistent processes. Develop attribution models to help the team better understand which integrated communication tactics have the greatest impact on main KPIs or customer journey. Deliver cadenced reports to drive continuous improvements, insights, visibility, and goal progress discussions, completing 3-4 reports total per week for different programs. Maintain and fix any errors in Tableau dashboards and tagging, pixels, and compliance in a timely manner (within 48 hours) to ensure accurate visibility of KPIs and program tracking. Review and share quarterly forecast KPI numbers vs. actuals. Support brand and product launches through data tracking, measurement, forecasting metrics, testing, analyzing, reporting, and implementing GTM and media pixels. Create relevant & highly valued sales engagement dashboards to monitor program engagement. Provide CRM segmentation for audience targeting & recipient lists based on available data and audience strategy. Partner with Marketing Automation to derive final counts for segment sizes. Support the gathering of real-time, accurate data for Salesforce contacts for precise segmenting and reporting. Improve and update the analytics SharePoint for better accessibility and usability. Lead the UTM and pixel request processes, ensuring the processes are followed and UTMs/pixels are placed on all necessary events and pages as approved by legal. Request and create Snowflake tables for usage in Tableau dashboards and analysis. Share audience and program insights/learnings with the commercial organization. Support other regions in adopting measurement and reporting frameworks to share successes. QUALIFICATIONS Bachelor’s degree required, ideally in Statistics, Economics, Marketing, Business Administration, or related field. MBA preferred. 7+ years of experience in an analytical role within Marketing or similar functional area. Digital business knowledge and understanding of typical customer journeys, loyalty, retention, and digital KPIs/quantitative metrics. Deep experience with CRM and analytics tools - Salesforce Sales Cloud, Google Analytics 4, Tableau, Snowflake, Excel, or similar tools. Strong analytical, critical thinking, and problem-solving skills and experience in pulling, mining, and synthesizing data into stories. Highly organized with proven multi-tasking ability while maintaining strong attention to detail, accuracy, and a commitment to data governance and consistency. Self-motivated and focused on driving new processes, structure, and solutions that benefit the business. Ability to translate business questions and requirements into IT technical specifications. Understand GDPR and the importance of privacy/preference requirements. Strong math and analytical skills are essential. Required Analytical Tools and Software Google Analytics 4 (GA4): For tracking and analyzing website traffic and user behavior. Salesforce Sales Cloud: For reporting on CRM & marketing campaigns. Tableau: For using and creating interactive data visualizations and dashboards. Excel, PowerPoint: For data analysis, reporting, and using analysis templates to track campaigns. GTM (Google Tag Manager): knowledge on website tagging (pixels, GTM tags). Web Privacy & Compliance: Submit tagging requests to legal partners. Snowflake: For storing, querying, and analyzing customer data. Data Studio: For creating customizable reports and dashboards quickly if needed. SQL: For querying and managing databases. Email Marketing Tools: For managing, sending, and analyzing internal email reports on campaign insights. Ad Platforms & Paid media concepts: For managing & support of optimizations of digital advertising campaigns & guiding agencies with reporting and analytics. Skills It Services And It Consulting Information Technology And Marketing
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Want to apply Read all the information about this position below, then hit the apply button. This is a contract position through CDW working for our end client until the end of 2025, possibly early 2026. MUST BE LOCAL TO NEW ENGLAND AREA and available to work hybrid onsite schedule for the first 1-2 months in Marlborough, MA. Notes from meeting with hiring manager: Very technical role. Onsite a few days in the first month or two to meet team, then can be mostly remote after that. Culture is important - highly technical and energetic. Strong with dashboard maintenance, reporting and segmentation work as well. JOB DESCRIPTION: The Senior Digital Marketing Analyst develops measurement strategy, plans, and reporting for digital marketing programs, ensuring alignment with the overall marketing and communications objectives. The successful candidate will act as the digital analytics subject matter expert, consulting with the Digital Marketing & Customer Experience, Sales Operations Analytics, and Product Management teams to ensure all programs are set up for success with the appropriate tracking strategy, measurement strategy, KPIs & metric definitions, progress tracking, reporting plan, impact and contingency/optimization plans. This role will primarily analyze digital programs and performance to digital and business goals. Qualified candidates will be fluent in today’s digital marketing and analytics ecosystem (i.e., Google Analytics 4, Excel, Snowflake, Salesforce, Tableau, etc.). This person will report to the Senior Group Marketing Manager, Marketing Operations, with a strong connection to our Global Enterprise Marketing Analytics team. RESPONSIBILITIES Monitor key metrics and generate weekly and quarterly reports for the team and leadership, as well as frequent ad hoc analysis and reporting, to measure the impact of marketing levers, drive strategy, and contribute to improved performance of future activations. Pull and analyze data from multiple sources across all digital marketing programs (email, display, search, social, landing pages, CRM, sales or demand tools) providing tactic-specific response rates, website conversions, multi-touch attribution, and, ultimately, impact on sales revenue (ROI). Identify and interpret data, formulate insights, and successfully communicate actionable recommendations, program tracking, and implications to core teams on a weekly basis. Compile regular comparisons to forecast/goals/benchmarks to keep pulse of the digital marketing trends and landscape in the industry. Partner with Digital IT/GTM/Legal/paid media agencies to ensure technical aspects of all digital programs are set up and tagged properly and up to compliance for measurement and inflow of accurate, comprehensive, and timely data for reporting. Contribute to operational improvements to maximize efficiency and lead the development of new reports and better, consistent processes. Develop attribution models to help the team better understand which integrated communication tactics have the greatest impact on main KPIs or customer journey. Deliver cadenced reports to drive continuous improvements, insights, visibility, and goal progress discussions, completing 3-4 reports total per week for different programs. Maintain and fix any errors in Tableau dashboards and tagging, pixels, and compliance in a timely manner (within 48 hours) to ensure accurate visibility of KPIs and program tracking. Review and share quarterly forecast KPI numbers vs. actuals. Support brand and product launches through data tracking, measurement, forecasting metrics, testing, analyzing, reporting, and implementing GTM and media pixels. Create relevant & highly valued sales engagement dashboards to monitor program engagement. Provide CRM segmentation for audience targeting & recipient lists based on available data and audience strategy. Partner with Marketing Automation to derive final counts for segment sizes. Support the gathering of real-time, accurate data for Salesforce contacts for precise segmenting and reporting. Improve and update the analytics SharePoint for better accessibility and usability. Lead the UTM and pixel request processes, ensuring the processes are followed and UTMs/pixels are placed on all necessary events and pages as approved by legal. Request and create Snowflake tables for usage in Tableau dashboards and analysis. Share audience and program insights/learnings with the commercial organization. Support other regions in adopting measurement and reporting frameworks to share successes. QUALIFICATIONS Bachelor’s degree required, ideally in Statistics, Economics, Marketing, Business Administration, or related field. MBA preferred. 7+ years of experience in an analytical role within Marketing or similar functional area. Digital business knowledge and understanding of typical customer journeys, loyalty, retention, and digital KPIs/quantitative metrics. Deep experience with CRM and analytics tools - Salesforce Sales Cloud, Google Analytics 4, Tableau, Snowflake, Excel, or similar tools. Strong analytical, critical thinking, and problem-solving skills and experience in pulling, mining, and synthesizing data into stories. Highly organized with proven multi-tasking ability while maintaining strong attention to detail, accuracy, and a commitment to data governance and consistency. Self-motivated and focused on driving new processes, structure, and solutions that benefit the business. Ability to translate business questions and requirements into IT technical specifications. Understand GDPR and the importance of privacy/preference requirements. Strong math and analytical skills are essential. Required Analytical Tools and Software Google Analytics 4 (GA4): For tracking and analyzing website traffic and user behavior. Salesforce Sales Cloud: For reporting on CRM & marketing campaigns. Tableau: For using and creating interactive data visualizations and dashboards. Excel, PowerPoint: For data analysis, reporting, and using analysis templates to track campaigns. GTM (Google Tag Manager): knowledge on website tagging (pixels, GTM tags). Web Privacy & Compliance: Submit tagging requests to legal partners. Snowflake: For storing, querying, and analyzing customer data. Data Studio: For creating customizable reports and dashboards quickly if needed. SQL: For querying and managing databases. Email Marketing Tools: For managing, sending, and analyzing internal email reports on campaign insights. Ad Platforms & Paid media concepts: For managing & support of optimizations of digital advertising campaigns & guiding agencies with reporting and analytics. Skills It Services And It Consulting Information Technology And Marketing
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