Service 1st Federal Credit Union
Full Time - Exempt
Monday through Friday availability required. Requires flexibility to work evenings and weekends as business needs demand.
Work From Home eligible (rotating schedule) after one year and approval by manager.
Role: Responsible for directing and coordinating the day to day activities of the Marketing Department in order to accomplish the goals/strategies set forth in the credit union's strategic plan. Oversee the implementation of marketing and public relations promotions and campaigns, ensuring successful execution and measured results. Represents the credit union at community events. Directs the development of communication material and content for various platforms (press releases, promotional events and campaigns, etc.) and maintenance of the credit union's website and social media platforms. Serves as a back up to the Vice President Marketing.
Position is eligible for a hybrid work from home schedule, as set and approved by manager according to the Telecommuting Policy.
Essential Functions & Responsibilities:
E 30% Directs the creation of credit union communication and public relations materials; ensuring style and brand consistency. Assists the Marketing Department employees as needed, providing feedback, support and final approval of work within scope of authority.
E 25% Coordinates special events; monitors planning, schedules and implementation as required for proper execution of each event. Events include but not limited to the credit union's Annual Meeting, Charity Golf Tournament, Going Gold events, Duck Derby, Retirement & Investment Center Events etc.
E 15% Supports the Member Service and Lending departments in meeting credit union growth initiatives by providing marketing and public relations materials and activities which build positive relationships with the community, members and Select Employer Groups (SEGs) within each market area. Maximizes campaign effectiveness by leveraging data analytics tools and insights to identify and target opportunities. Analyzes data and reports campaign insights and results to Vice President of Marketing and relevant team members.
E 15% Oversees the execution of the credit union's social media plan. Monitors social media channel activity and responds to member inquiries and feedback as needed. Makes recommendations for increasing member engagement within social media platforms.
E 10% Interviews, selects, trains, supervises, reviews, monitors and coaches new and existing Marketing Department employees.
N 5% Performs other job related duties as assigned.
Performance Measurements:
Facilitates the implementation of advertising and promotional campaigns for the credit union under the direction of the Vice President Marketing. Communicates regularly with the Vice President Marketing and Marketing Department employees to ensure alignment of priorities and goals.
Works with Vice President Marketing to analyze data sources to identify opportunities and develop strategies/campaigns to further promote products, services and events.
Coordinates special events; monitors planning, schedules and implementation as required for proper execution of each event.
Develops a cohesive, highly trained, motivated staff sufficient to meet daily department demands; providing training, development, support, and leadership to direct reports including the Marketing & Communications Specialist and Graphic Design & Media Specialist.
Writes, revises and edits copy and content for advertising materials, forms, letters, newsletters, email, website and social media platforms. Ensures final work of the marketing department and activities meet brand standards, compliance rules and are error free. Approves final work within scope of authority.
Actively maintains the credit union's website by monitoring Search Engine Optimization (SEO) and Accessibility reports as well as utilization trends. Works with department staff to make content changes as necessary.
Oversees the execution of the credit union's e-marketing and social media plan including website and social media platform content and design updates and email marketing campaigns.
Establishes and maintains a strong relationship between the credit union and multiple marketing and printing agencies. Maintain a constant check on in-progress projects and materials. Clarify expectations, assess performance and cost, and recommend changes to the Vice President Marketing when needed.
Ensures a portfolio of completed campaigns, advertisements and press releases with samples of all marketing pieces are maintained.
Oversees the maintenance of marketing supplies and inventory controls. (Logo'd shirts, promotional items, brochures etc.)
Respond to member and employee inquiries about promotional and marketing programs. Prepare and conduct employee education and awareness activities related to Marketing programs.
Promote and cross-sell services offered by the Credit Union.
Travels to branches and community locations to support marketing initiatives and events.
Participate in training and professional development activities to acquire and maintain standards established by the credit union. This could include attending conferences, seminars and workshops as directed by management.
Knowledge, Skills and Abilities:
Experience - Three years to five years of similar or related experience in a marketing and/or communications field. One-year supervisory experience required.
Education - A bachelor's degree in Marketing, Business or related field, or Achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree.
Interpersonal Skills - Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
Other Skills
Requires some knowledge of marketing and public relations strategies, usually acquired through continuing education or work experience in marketing or sales related field.
Requires demonstrated proficiency with Adobe Creative Suite and various graphic design software including but not limited to Adobe Illustrator, Photoshop & InDesign.
Prior experience managing or updating website content using a Content Management System (CMS) is preferred.
Excellent organizational and editing skills are required.
Must be able to communicate effectively in writing as appropriate for the needs of the audience using the English language. Requires knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and proper grammar and punctuation.
Requires well-developed interpersonal skills for communications involving contacts inside and outside of the credit union.
Experience and knowledge of multiple forms of social media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, etc.
Requires basic mathematical skills.
Physical Requirements
Requires exertion of up to 20 pounds of force occasionally to move objects.
Involves sitting most of the time. Walking and standing are required occasionally.
Repetitive finger movements to perform typing or otherwise working with paper files and documents.
Requires close visual acuity to prepare and analyze data and figures; view a computer terminal; read and assess work quality.
Work Environment
Not substantially exposed to adverse environmental conditions.
State of Pennsylvania residency required.
Position is eligible for a hybrid work from home schedule, as set and approved by the positions manager in accordance with the credit union's Remote Work policy. In order to be approved to work from home, a cable modem or fiber internet connection is required which must have minimum service speed of 10M download / 2M upload, with less than 1% packet loss. Internet service and modem are the employee's expense.
Service 1st Federal Credit Union provides equal opportunity without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law in employment and in our business activities.
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Monday through Friday availability required. Requires flexibility to work evenings and weekends as business needs demand.
Work From Home eligible (rotating schedule) after one year and approval by manager.
Role: Responsible for directing and coordinating the day to day activities of the Marketing Department in order to accomplish the goals/strategies set forth in the credit union's strategic plan. Oversee the implementation of marketing and public relations promotions and campaigns, ensuring successful execution and measured results. Represents the credit union at community events. Directs the development of communication material and content for various platforms (press releases, promotional events and campaigns, etc.) and maintenance of the credit union's website and social media platforms. Serves as a back up to the Vice President Marketing.
Position is eligible for a hybrid work from home schedule, as set and approved by manager according to the Telecommuting Policy.
Essential Functions & Responsibilities:
E 30% Directs the creation of credit union communication and public relations materials; ensuring style and brand consistency. Assists the Marketing Department employees as needed, providing feedback, support and final approval of work within scope of authority.
E 25% Coordinates special events; monitors planning, schedules and implementation as required for proper execution of each event. Events include but not limited to the credit union's Annual Meeting, Charity Golf Tournament, Going Gold events, Duck Derby, Retirement & Investment Center Events etc.
E 15% Supports the Member Service and Lending departments in meeting credit union growth initiatives by providing marketing and public relations materials and activities which build positive relationships with the community, members and Select Employer Groups (SEGs) within each market area. Maximizes campaign effectiveness by leveraging data analytics tools and insights to identify and target opportunities. Analyzes data and reports campaign insights and results to Vice President of Marketing and relevant team members.
E 15% Oversees the execution of the credit union's social media plan. Monitors social media channel activity and responds to member inquiries and feedback as needed. Makes recommendations for increasing member engagement within social media platforms.
E 10% Interviews, selects, trains, supervises, reviews, monitors and coaches new and existing Marketing Department employees.
N 5% Performs other job related duties as assigned.
Performance Measurements:
Facilitates the implementation of advertising and promotional campaigns for the credit union under the direction of the Vice President Marketing. Communicates regularly with the Vice President Marketing and Marketing Department employees to ensure alignment of priorities and goals.
Works with Vice President Marketing to analyze data sources to identify opportunities and develop strategies/campaigns to further promote products, services and events.
Coordinates special events; monitors planning, schedules and implementation as required for proper execution of each event.
Develops a cohesive, highly trained, motivated staff sufficient to meet daily department demands; providing training, development, support, and leadership to direct reports including the Marketing & Communications Specialist and Graphic Design & Media Specialist.
Writes, revises and edits copy and content for advertising materials, forms, letters, newsletters, email, website and social media platforms. Ensures final work of the marketing department and activities meet brand standards, compliance rules and are error free. Approves final work within scope of authority.
Actively maintains the credit union's website by monitoring Search Engine Optimization (SEO) and Accessibility reports as well as utilization trends. Works with department staff to make content changes as necessary.
Oversees the execution of the credit union's e-marketing and social media plan including website and social media platform content and design updates and email marketing campaigns.
Establishes and maintains a strong relationship between the credit union and multiple marketing and printing agencies. Maintain a constant check on in-progress projects and materials. Clarify expectations, assess performance and cost, and recommend changes to the Vice President Marketing when needed.
Ensures a portfolio of completed campaigns, advertisements and press releases with samples of all marketing pieces are maintained.
Oversees the maintenance of marketing supplies and inventory controls. (Logo'd shirts, promotional items, brochures etc.)
Respond to member and employee inquiries about promotional and marketing programs. Prepare and conduct employee education and awareness activities related to Marketing programs.
Promote and cross-sell services offered by the Credit Union.
Travels to branches and community locations to support marketing initiatives and events.
Participate in training and professional development activities to acquire and maintain standards established by the credit union. This could include attending conferences, seminars and workshops as directed by management.
Knowledge, Skills and Abilities:
Experience - Three years to five years of similar or related experience in a marketing and/or communications field. One-year supervisory experience required.
Education - A bachelor's degree in Marketing, Business or related field, or Achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree.
Interpersonal Skills - Work involves extensive personal contact with others and is of a personal or sensitive nature. Motivating, influencing, and/or training others is key at this level. Outside contacts become important and fostering sound relationships with other entities (companies and/or individuals) becomes necessary and often requires the ability to influence and/or sell ideas or services to others.
Other Skills
Requires some knowledge of marketing and public relations strategies, usually acquired through continuing education or work experience in marketing or sales related field.
Requires demonstrated proficiency with Adobe Creative Suite and various graphic design software including but not limited to Adobe Illustrator, Photoshop & InDesign.
Prior experience managing or updating website content using a Content Management System (CMS) is preferred.
Excellent organizational and editing skills are required.
Must be able to communicate effectively in writing as appropriate for the needs of the audience using the English language. Requires knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and proper grammar and punctuation.
Requires well-developed interpersonal skills for communications involving contacts inside and outside of the credit union.
Experience and knowledge of multiple forms of social media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, etc.
Requires basic mathematical skills.
Physical Requirements
Requires exertion of up to 20 pounds of force occasionally to move objects.
Involves sitting most of the time. Walking and standing are required occasionally.
Repetitive finger movements to perform typing or otherwise working with paper files and documents.
Requires close visual acuity to prepare and analyze data and figures; view a computer terminal; read and assess work quality.
Work Environment
Not substantially exposed to adverse environmental conditions.
State of Pennsylvania residency required.
Position is eligible for a hybrid work from home schedule, as set and approved by the positions manager in accordance with the credit union's Remote Work policy. In order to be approved to work from home, a cable modem or fiber internet connection is required which must have minimum service speed of 10M download / 2M upload, with less than 1% packet loss. Internet service and modem are the employee's expense.
Service 1st Federal Credit Union provides equal opportunity without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law in employment and in our business activities.
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