Tbwa Chiat/Day Inc is hiring: Media Planner in Chicago

You will lead the creation, execution, and optimization of social and digital campaigns for a client’s large branding effort. Acting as the strategic digital media support, you’ll oversee budget and partner management, as well as ongoing performance optimization. You will collaborate across channels and departments and deliver data-driven insights and actionable performance reporting to clients. You’ll define and communicate media goals, ensure client satisfaction, and educate internal and external teams on the evolving landscape and emerging opportunities.

You will:

• Assist in developing, executing, and presenting media plans (inclusive of social and digital platforms)
• Oversee partner communication, RFP process, plan negotiations and proposal evaluation
• Participate in client presentations and provide insight into digital recommendations
• Work with Associate, Supervisor, Associate Media Director, Director, and SVP media team lead to devise complementary media strategies inclusive of national/broader media buys
• Support the team with client requests, plan changes, and marketplace POVs
• Ensure plans are on strategy and budget
• Partner with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
• Maintain an innovation mindset to ensure that plans capitalize on emerging media trends
• Perform in-depth audience analysis including analyzing site information and demographics particular to client needs
• Build and maintain relationships with media partners and internal agency counterparts
• Demonstrate problem solving and intervention when necessary
• Knowledge-sharing with all team members for best practices

You have:

• Bachelor's degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
• 2+ years of related work experience; inclusive of social media platforms such as TikTok, Meta, and Google Ad products
• Hands-on programmatic media experience preferred
• Strong mathematical and analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Technical proficiency with media planning and buying tools and research tools, as well as Microsoft Suite

Nice to haves:

• Exposure or experience with video media, such as broadcast planning

Salary Range: $65,000 - $75,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.