Eightpoint is hiring: PR & Communications Specialist in Fort Myers

2 days ago Be among the first 25 applicants

Our innovative culture thrives on collaboration, data-driven decisions, and a startup mindset. Join our team and enjoy top-tier benefits, unlimited PTO, flexible schedules, free lunches, and the opportunity to work alongside a world-class team of professionals.

About the Role

We are looking for a PR & Communications Specialist to lead public relations, media outreach, and brand reputation management across our desktop and mobile product lines. This person will play a centralized role in crafting compelling brand narratives, securing media coverage, managing reputation, and driving awareness for several mobile and desktop products across the company.

This role is ideal for a strategic communicator who can craft engaging press materials, build media relationships, monitor brand sentiment, and ensure a consistent and positive brand presence across various channels.

Key Responsibilities

1. Develop and distribute press releases for product launches, partnerships, and company updates to secure media coverage.
2. Proactively pitch to journalists, bloggers, and influencers to generate positive press for our brands.
3. Maintain and grow relationships with key media contacts, ensuring strong industry visibility.
4. Identify and pursue PR opportunities to increase brand awareness across all teams and product lines.
5. Monitor media mentions and industry trends to identify relevant PR angles.

Brand Reputation & Crisis Management

1. Monitor and analyze brand sentiment across news, social media, and review platforms.
2. Address negative press and coordinate crisis communication strategies when needed.
3. Work with internal teams to flag and escalate harmful articles and secure removals when appropriate.
4. Generate positive online reviews and engage with user feedback across all platforms.
5. Collaborate with customer support and marketing to refine messaging and address public concerns.

Influencer & Social Media Relations

1. Identify, recruit, and manage relationships with social influencers, bloggers, and content creators to boost brand awareness.
2. Develop influencer campaigns that align with PR and brand marketing goals.
3. Collaborate with influencers to create authentic, high-impact content for social media and digital platforms.
4. Track and analyze influencer performance metrics to measure impact and optimize strategies.

Internal & External Communications

1. Write and distribute company announcements, updates, and thought leadership pieces for internal and external audiences.
2. Manage and update internal Slack channels with key PR updates, press releases, blog posts, and company news.
3. Craft messaging and materials for executive speaking opportunities, interviews, and press statements.
4. Ensure all public-facing content aligns with our brand voice and messaging.

What We’re Looking For

1. 2+ years of experience in PR, communications, media relations, or brand marketing.
2. Strong writing and storytelling skills for press releases, pitches, and brand messaging.
3. Experience securing media coverage and building relationships with journalists.
4. Knowledge of crisis communication strategies and reputation management.
5. Proven experience in finding and managing social influencers for brand collaborations.
6. Ability to analyze brand sentiment, PR performance metrics, and social media trends.
7. A go-getter with excellent cross-functional collaboration skills.
8. Social media management, content creation, and design experience are a plus.
9. Experience in SEO, ASO, and brand marketing are also nice to have.

Seniority level

Associate

Employment type

Full-time

Job function

Public Relations

Industries

Technology, Information and Media and Advertising Services

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