Capital One
Senior Manager-B2B & Channel Marketing AirKey is a leading authentication and identity solution dedicated to providing innovative solutions that empower banks and financial institutions to reduce fraud while delivering better customer experiences. We are seeking a Senior Manager of Marketing with expertise in B2B and channel marketing to drive awareness, lead generation, and partner enablement. While experience in financial services is a plus, it is not required—what matters most is your ability to develop and execute high-impact marketing strategies that fuel revenue growth. As the Senior Manager of B2B & Channel Marketing, you will be responsible for designing and executing integrated marketing programs that engage business customers and support channel sales efforts. You will work cross-functionally with sales, product, and partner teams to develop campaigns, content, and programs that drive demand and accelerate revenue through direct and indirect sales channels. This role is ideal for a results-driven marketing leader with a strong analytical mindset and a passion for building scalable, ROI-driven marketing initiatives. Responsibilities
B2B Marketing Strategy – Develop and execute multi-channel marketing strategies to drive brand awareness, demand generation, and customer engagement.
Channel Marketing Programs – Design and implement marketing initiatives that empower channel partners, including co-branded campaigns, partner enablement, and joint go-to-market efforts.
Lead Generation & Demand Gen – Drive measurable pipeline growth through targeted campaigns, including content marketing, email marketing, paid media, webinars, and events.
Partner Enablement – Develop marketing materials, sales collateral, and training programs to support channel sales efforts and improve partner effectiveness.
Messaging & Content Development – Create compelling messaging, case studies, whitepapers, and thought leadership content tailored for B2B audiences.
Performance Tracking & Optimization – Leverage data and analytics to measure campaign performance, optimize marketing spend, and improve conversion rates.
Collaboration & Stakeholder Management – Work closely with sales, product, and external partners to align marketing efforts with business objectives.
Event & Webinar Strategy – Plan and execute industry events, partner summits, and virtual engagements to strengthen relationships and generate leads.
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 7 years of experience in B2B marketing, channel marketing, or demand generation, preferably in SaaS, technology, or enterprise solutions.
Preferred Qualifications
Channel Marketing Expertise – Proven ability to develop and execute channel marketing programs that drive partner engagement and sales.
Demand Generation Mastery – Strong background in lead generation strategies, marketing automation, and sales funnel optimization.
Content & Brand Storytelling – Ability to craft compelling content and messaging tailored to enterprise buyers and channel partners.
Analytical & Data-Driven – Proficiency in marketing analytics, KPIs, and optimization strategies. Experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
Cross-Functional Leadership – Strong collaboration skills, with experience working across sales, product, and external partners.
Event & Digital Marketing Experience – Experience managing events, webinars, and digital campaigns for brand awareness and pipeline growth.
MBA
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B2B Marketing Strategy – Develop and execute multi-channel marketing strategies to drive brand awareness, demand generation, and customer engagement.
Channel Marketing Programs – Design and implement marketing initiatives that empower channel partners, including co-branded campaigns, partner enablement, and joint go-to-market efforts.
Lead Generation & Demand Gen – Drive measurable pipeline growth through targeted campaigns, including content marketing, email marketing, paid media, webinars, and events.
Partner Enablement – Develop marketing materials, sales collateral, and training programs to support channel sales efforts and improve partner effectiveness.
Messaging & Content Development – Create compelling messaging, case studies, whitepapers, and thought leadership content tailored for B2B audiences.
Performance Tracking & Optimization – Leverage data and analytics to measure campaign performance, optimize marketing spend, and improve conversion rates.
Collaboration & Stakeholder Management – Work closely with sales, product, and external partners to align marketing efforts with business objectives.
Event & Webinar Strategy – Plan and execute industry events, partner summits, and virtual engagements to strengthen relationships and generate leads.
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 7 years of experience in B2B marketing, channel marketing, or demand generation, preferably in SaaS, technology, or enterprise solutions.
Preferred Qualifications
Channel Marketing Expertise – Proven ability to develop and execute channel marketing programs that drive partner engagement and sales.
Demand Generation Mastery – Strong background in lead generation strategies, marketing automation, and sales funnel optimization.
Content & Brand Storytelling – Ability to craft compelling content and messaging tailored to enterprise buyers and channel partners.
Analytical & Data-Driven – Proficiency in marketing analytics, KPIs, and optimization strategies. Experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
Cross-Functional Leadership – Strong collaboration skills, with experience working across sales, product, and external partners.
Event & Digital Marketing Experience – Experience managing events, webinars, and digital campaigns for brand awareness and pipeline growth.
MBA
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