Marketing Coordinator (Marketing, Communications & Public Relations)

APPLICATION DEADLINE: April 6, 2025 at 5 PM.

JOB SUMMARY: Under the general direction of the Administrative Services Manager, the Marketing Coordinator promotes District programs, parks, facilities, and events; produces promotional, informational, and public relations materials; and builds awareness of the District’s mission, vision, and brand. The position assists with special events, meetings, and programs to market, photograph, and promote the District. Incumbents may oversee, monitor, and/or direct the work of lower-level personnel. This position will be responsible for producing promotional, informational, and public relations materials including publications, signage, and specialty items for all departments of the District (Recreation, Arts & Entertainment, Parks, and Administration).

ESSENTIAL FUNCTIONS: The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.

1. Develop and manage promotional and informational tools/materials, including but not limited to original logos, activity guides, brochures, flyers, posters, mailers, newsletters, surveys, evaluations, social media campaigns, press releases, newspaper articles, website, & radio & television advertisements.
2. Create and schedule social media content for the Park District's different departments.
3. Collect, track, research, and utilize data to drive marketing practices.
4. Attend District events, classes, and programs to take photos and videos for the purpose of advertisement and promotion.
5. Coordinate public relations campaigns and initiatives to promote District events, capital projects, budget initiatives, Board of Director relations, partnerships, etc.
6. Act as liaison to media outlets and maintain a media contact list.
7. Write and coordinate press releases, media alerts, and newspaper articles.
8. Represent the District at community meetings, events, local TV, podcasts, and radio.
9. Assist in coordination of special events, programs, meetings, and community outreach initiatives.
10. Develop, coordinate, and implement a comprehensive sponsorship program for events, scholarship funds, activities, and programs.
11. Coordinate and promote the utilization and personality of the District’s mascot.
12. Develop and coordinate customer acquisition and appreciation events at community parks and facilities.
13. Respond to general customer service emails, phone calls, and social media posts per District policy.

ADDITIONAL FUNCTIONS:

1. Knowledge of the principles and practices of public parks and recreation program planning, organization, and administration.
2. Assist in the recruitment, assignment, training, and coordination of other part-time or volunteer support staff.
3. Enforce District and facility rules and procedures.
4. Prepare and maintain accurate program and other records as needed.
5. Prepare and maintain inventory records and may make purchases when authorized.
6. Use strong customer service and interpersonal skills during public contact.
7. Act as Department liaison with various community groups and partnerships.
8. Communicate tactfully with customers and address public and customer questions and concerns.
9. Knowledge of the rules and equipment utilized in athletic and recreational programs.
10. Ability to administer the principles of time and resource management.
11. Effectively communicate orally and in writing.
12. Intermittently set up booths, hang banners, move tables, chairs, and carry supplies.
13. Respond to emergency situations in a calm & effective manner; administer first aid & CPR, if certified.
14. Must be willing to work some evenings and weekends.
15. Attend professional meetings, educational conferences, and teacher training workshops.
16. Perform other duties as assigned.

Supervisory Responsibilities: This position may supervise lower-level personnel. Responsibilities may include training, planning, assigning, and directing work, creating professional development plans, addressing complaints, and resolving problems.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

KNOWLEDGE, SKILLS & EXPERIENCE:

1. A strong understanding of marketing principles, including branding, positioning, and customer service.
2. Proficient in using digital marketing tools and platforms.
3. Excellent written and verbal communication skills.
4. Strong analytical skills and the ability to interpret data.
5. Creative mindset with the ability to develop innovative marketing strategies.
6. Ability to work independently as well as collaboratively.
7. Strong organizational and project management skills.

Certificates, Licenses, Registrations: Must possess and maintain a valid California class C driver’s license, proof of personal vehicle insurance, and a satisfactory driving record are required. First Aid and CPR certifications required.

Physical and Emotional Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT: The work environment characteristics described here are