Shopper Marketing Consultant – Food Brand
6+ months
Hybrid
We are seeking an experienced and results-driven Shopper Marketing Manager to join our team and help elevate our brand’s in-store presence and consumer engagement. This role is pivotal in developing and executing impactful point-of-sale (POS) materials while building a shopper marketing experience from the ground up. The ideal candidate will collaborate cross-functionally with sales and brand marketing to create innovative display pieces, seasonal promotions, consumer sweepstakes, and coupon strategies. Additionally, this position will work closely with the VP of Marketing to develop a shopper marketing strategy that aligns with our brand vision and drives conversions at retail.
Job Responsibilities:
- POS Development & Management: Oversee the creation, execution, and distribution of retail POS materials, temporary and permanent merchandising for on-premise, off-premise, and events.
- Budget & Portal Management: Own and manage the POS budget and ordering portal, ensuring efficient procurement and on-time delivery.
- Sales & Distributor Support: Equip Field Sales and distributors with the right display tools, paper POS, permanent POS, display pieces, and racks to optimize in-store execution.
- Vendor Management : Oversee POS vendors, sweepstakes vendors, and coupon partners to ensure seamless execution and innovation.
- Retail & Sweepstakes Activation: Develop and manage consumer sweepstakes and coupon programs to enhance shopper engagement and drive retail conversions.
- Strategic Retail Marketing : Assist the Marketing leadership in developing a shopper marketing strategy tailored to Small Format retail channels.
- Program Execution: Lead tier 2-3 Small Format programs and activations, ensuring alignment with brand goals and retail marketing strategies.
- Campaign Measurement & Reporting: Support the Retail Marketing Director in post-campaign recaps and evaluations to assess effectiveness and optimize future activations.
Qualifications & Requirements:
- Bachelor’s Degree in Marketing, Communications, or a related business field.
- 4+ years of experience in the CPG industry, preferably in shopper marketing, retail marketing, or field marketing.
- Proven expertise in budget management, reporting, analytics, and cross-functional collaboration.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Experience working with retail and distributor partners to develop in-store marketing solutions.
This is a unique opportunity to shape the shopper marketing strategy for a food brand, ensuring strong retail execution and increased consumer engagement. If you are passionate about food, marketing, and creating impactful in-store experiences, we’d love to hear from you!
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