Red Bull Gruppe
Sr. Manager, On Premise Marketing
Red Bull Gruppe, Santa Monica, California, United States, 90403
The Sr. Manager On Premise Marketing translates and executes the national On Premise Marketing strategy at a region level, leading industry & consumer marketing initiatives while increasing PCC across all region sales/marketing owned or 3rd party events, winning more consumers to the category, ensuring RedBull's positioning as a premium product in the market, and driving more cans in hands in the On Premise.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. This role is highly focused on increasing the relevance of RedBull across all key occasions and segments of the On Premise, then converting that relevance into consumption. The Regional On Premise Marketing leader should have a vision for how the department contributes to consumer pull across Socializing & Party, Work, Study, Fitness, and Gaming – through experiential activations, trade tools, and industry marketing. The position is also responsible for directly managing the On Premise Marketing Manager(s), training and enabling field teams to activate at the highest standard, ensuring increased availability/visibility across all segments, and activating RedBull at the point of sale. The Sr. On Premise Marketing Manager is a key contributor to the annual On Premise and Marketing business plans by identifying and defining insights which will lead to new, implementable activities, programs, and strategies, as well as subsequently developing appropriate tools and tactics. This role is also eligible to sit in Emeryville, CA.
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Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match. This role is highly focused on increasing the relevance of RedBull across all key occasions and segments of the On Premise, then converting that relevance into consumption. The Regional On Premise Marketing leader should have a vision for how the department contributes to consumer pull across Socializing & Party, Work, Study, Fitness, and Gaming – through experiential activations, trade tools, and industry marketing. The position is also responsible for directly managing the On Premise Marketing Manager(s), training and enabling field teams to activate at the highest standard, ensuring increased availability/visibility across all segments, and activating RedBull at the point of sale. The Sr. On Premise Marketing Manager is a key contributor to the annual On Premise and Marketing business plans by identifying and defining insights which will lead to new, implementable activities, programs, and strategies, as well as subsequently developing appropriate tools and tactics. This role is also eligible to sit in Emeryville, CA.
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