Turn2Partners
Our client is seeking to add an Event Marketing Specialist to their team in Arlington, VA. The Event Marketing Specialist will plan and execute field marketing campaigns, working with sales, marketing, and product teams to drive customer engagement and generate qualified leads through impactful events.
Responsibilities:
- Campaign Planning & Execution: Collaborate with sales and marketing teams to develop field marketing programs aligned with company goals. Coordinate and support a variety of field marketing activities such as product demos and in-person events.
- Event Management: Plan and manage trade shows, conferences, and promotional events. Oversee event logistics including setup, execution, and tear-down. Serve as the on-site marketing lead and enhance brand visibility.
- Sales Support & Product Knowledge: Work with sales teams to align on marketing objectives and suggest improvements to support the sales pipeline. Develop product knowledge and communicate its value to potential buyers.
- Measurement & Reporting: Track the effectiveness of marketing campaigns through metrics such as lead generation, event attendance, and sales pipeline impact. Maintain CRM records and provide insights to inform strategy.
Qualifications:
- U.S. Citizenship required
Required Skills:
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of experience in field or event marketing
- Strong communication and interpersonal skills
- Experience in event planning, logistics, and promotions
- Ability to collaborate with cross-functional teams
- Experience using CRM software to track marketing efforts
- Organized, adaptable, and capable of managing multiple projects
- Up to 50% travel required
Desired Skills:
- U.S. security clearance (or ability to obtain)
- Experience in B2B field marketing, particularly event-driven lead generation
- Knowledge of digital marketing integration with field efforts
- Experience marketing to government agencies or compliance-focused industries