About Us:
ThermoWorks is the leader in unique and professional temperature tools. Our applied technology and temperature expertise are second to none. We believe temperature affects virtually every aspect of life. Therefore, great thermometers make life better.
Our ambition is huge – challenging conventional channel strategies to sell directly to consumers and businesses since 1997. We’re not another cheap houseware brand on the shelves of big box stores or online retailers. We aim to be different and innovative to provide an uncommonly memorable direct experience. (Please re-read this paragraph. If you don’t understand it and/or it doesn’t excite you, do not apply. We need someone who can help lead ThermoWorks and its marketing efforts in the direction described here.)
Our Creative Director is no different. This role will lead and inspire others while taking our creative output to a new level. The Creative Director will have a natural eye for design and be a generator of ideas that connect with our valued customers.
**This position works onsite 5 days/week**
About the Role:
We are seeking an innovative and experienced Creative Director to lead our creative team in developing compelling, high-impact marketing communications. The ideal candidate is a versatile and strategic thinker with a proven ability to manage multiple projects, collaborate cross-functionally, and deliver high-quality creative solutions across graphic design, copywriting, videography, and photography.
The Creative Director will oversee a team of graphic designers, a photographer, a videographer, and a copywriter, ensuring all creative assets align with brand strategy and business objectives. This role will work closely with marketing managers for our D2C and D2B segments, as well as the Director of eCommerce Revenue, to produce engaging and persuasive marketing collateral that drives results, including revenue and brand strength.
Essential Responsibilities:
- Supervise a team of graphic designers and photographers/videographers in the strategic development of messaging and deliverables
- Develop and manage production schedules and provides direction to team members
- Prioritize work and resources across projects, based on short- and long-term needs, and develop schedules by collaborating with the designers and photographers/videographers
- Participate brainstorming sessions with the marketing managers of our D2C and D2B segments, providing strategic thinking to develop innovative and actionable initiatives
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Ensure all communication is aligned with the brand
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences
- Oversee the presentation of final concepts
- Perform other duties as assigned
Minimum Qualifications:
- 5 years of relevant experience in a corporate setting
- 3 years+ managing a team
- Experience in creating integrated content across all marketing channels: digital, social, paid, and print
- Proven ability to develop successful concepts
- Excellent communication skills, both written and verbal
- Strong creative vision, with an eye on business objectives
- Strong portfolio, preferably food-related