Media Manager

We are looking for a creative and analytical full-time Paid Media Manager to join the G&G team. With a strong background and passion for performance marketing, the Paid Media Manager will execute and plan paid campaign strategies and manage client budgets while providing in-depth account analysis and reporting. The Paid Media Manager will work closely with our Partner Success team to develop strategic action plans for client objectives. This role will also work collaboratively with our design, video, copy, and social teams to plan and create the most engaging and highest-performing multi-platform ads for our clients.  The ideal candidate is creatively minded and performance-driven, with a strong ability to collaborate and solve problems. Applicants should have a solid understanding of paid search advertising, paid social advertising, Google Display, and other digital and traditional advertising channels, particularly in B2B marketing and senior living/healthcare, and skills in data analysis and performance trends.  Manage search and display campaigns, including planning, building, optimizing, and reporting/adjusting search campaigns across platforms like Google Ads to ensure ROI meets client goals. Analyze performance data and provide intelligent analysis and actionable insights based on search performance data to refine strategies and improve results. Improve and enhance existing paid advertising processes, innovating new strategies and techniques for better performance. Manage and execute campaigns across multiple channels such as (but not limited to) the Google ad network, Facebook/Meta, LinkedIn, streaming television, billboards, etc. Oversee client budgets, advising on adjustments based on performance and overall return Craft search strategies tailored to client goals and proactively troubleshoot dips in performance Identify opportunities for expanding search services and conducting strategic audits to enhance client campaign performance Collaborate with the creative team to brainstorm and develop ad content that aligns with client needs Navigate attribution within partner platforms, including Looker Studio and GA4, to assess campaign performance accurately Ability to craft comprehensive ad strategies based on client goals and troubleshoot performance issues effectively Strong communication skills with a focus on accountability and transparency High level of comfort with search advertising platforms and analytical tools Operate independently in Google Ads and analytics platforms to optimize search campaign performance Proficient with CallRail (and other call tracking platforms), Google Tag Manager, WordPress/HubSpot Show Resilience - Marketing and advertising are subjective and fast-moving fields. Be a Solutionist - Research, hypothesize, and show results to help create innovative new solutions to problems we face every day. in Marketing, Digital Media or a related field ~3-5+ years of experience in digital advertising / paid search ~ Must have proven experience in the advertising field ~