Product Marketing Job at Selby Jennings in New York

Product Marketing Manager

This role will report to the Head of Product & Marketing and will be responsible for developing and executing marketing strategies to drive awareness, engagement, and adoption of the company's investment product offerings. The ideal candidate will have a strong background in financial services marketing, with a focus on alternatives, structured investments, or annuities.

• Facilitate rollouts of platform enhancements and tools across various channels, including email, events, digital campaigns, social media, and webinars.
• Plan, execute, and optimize multi-channel marketing campaigns to drive product adoption and engagement.
• Develop and manage sales enablement materials such as presentations, case studies, and product demos.
• Conduct market research to identify trends and customer needs to inform marketing strategies.
• Monitor the performance of marketing campaigns, providing recommendations for continuous improvement.

Qualifications:

• Bachelor's degree in marketing, business, or a related field; MBA is preferred.
• 7-15+ years of experience in product marketing within the financial services industry, with a focus on alternatives, structured investments, or annuities.
• Proven track record of developing and executing successful marketing campaigns.