Wonderist Agency - Dental Marketing
SEO Team Lead
Wonderist Agency - Dental Marketing, San Diego, California, United States, 92154
Wonderist Agency is a full-service marketing agency that supports almost 1,000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design.
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity We’re a team of over 70 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to Work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022 and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 5 years (2019-2024)! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. Job Description: Wonderist Agency is seeking a strategic and results-driven SEO Team Lead to drive our organic search strategy, oversee a growing team, and deliver measurable success across hundreds of client accounts. This leadership role is ideal for an experienced SEO professional with an agency background who thrives in a fast-paced, high-growth environment. Unlike in-house SEO roles that focus on a single brand, this position requires scalability, efficiency, and the ability to execute across a diverse portfolio of hundreds of clients. As SEO Team Lead, you will manage a team of 5+ SEO specialists, optimize workflows, enhance operational efficiency, and ensure our SEO strategies consistently deliver outstanding performance for our clients. You will also oversee key vendor relationships, ensuring seamless integration of external resources into our broader SEO strategy to enhance scalability and efficiency. Additionally, you will play a critical role in cross-functional collaboration and high-priority client engagements, working alongside our web, content, and digital teams to drive results. If you are passionate about organic search, skilled at managing SEO at scale, and eager to lead a high-impact team, we want to hear from you. Essential Functions: What You’ll Do Develop & Execute Global or Company SEO Strategy –
Own and implement scalable SEO strategies that drive consistent, measurable growth across a large portfolio of dental clients and deliver tangible business results. Stay ahead of industry trends, algorithm changes, and best practices to refine and enhance SEO strategies while ensuring alignment with client business goals. Lead a High-Performing Team
– Manage, mentor, and scale a team of 5+ SEO specialists, including both in-house and contractors, ensuring best practices and business alignment. Foster a culture of learning, accountability, and continuous development. Oversee hiring, onboarding, and team structure optimization while maintaining accountability for key SEO KPIs and driving ongoing performance improvements. Drive Operational Excellence
– Oversee SEO operations, optimizing workflows, processes, and reporting. Ensure seamless cross-functional collaboration across SEO, content, web, and other digital teams to drive alignment and execution. Maintain and improve SOPs for SEO execution, keeping leadership dashboards updated. Ensure SEO Execution at Scale
– Maintain high-quality SEO implementations across hundreds of websites, ensuring technical, on-page, and link-building strategies are executed effectively. Conduct audits and refine strategies based on performance data. Develop scalable processes to optimize local SEO strategies for multi-location businesses. Manage Vendor Partnerships
– Oversee external SEO service providers, ensuring performance, alignment with strategy, and seamless execution. Maintain vendor accountability while optimizing collaboration and output quality. Work Directly on Client Accounts
– Lead SEO strategy and execution for select clients, conducting audits, keyword research, and competitive analysis. Provide optimizations, troubleshoot challenges, and deliver actionable insights to improve visibility. Own SEO Performance Metrics
– Track and analyze SEO KPIs, ensuring strategies translate into improved rankings, traffic, and conversions for clients. Build and maintain dashboards that provide real-time visibility into SEO performance across all clients and align SEO goals with company-wide business objectives. Lead Client Escalations & High-Impact Accounts
– Oversee SEO performance for key clients, proactively addressing challenges and ensuring long-term success. Provide strategic consulting for escalated issues, develop recovery strategies for underperforming accounts, and work closely with account managers to enhance retention and client satisfaction. Support Strategic Initiatives
– Execute departmental initiatives in alignment with Wonderist’s business objectives. Compile performance reports and KPIs for Quarterly Business Reviews, and identify innovative approaches to further differentiate Wonderist’s SEO services. Core Competencies: What You’ll Bring SEO Expertise in an Agency Setting
– Must have experience managing and scaling SEO for a large portfolio of clients. Deep understanding of SEO best practices, including on-page optimization, technical SEO, schema markup, and ranking factors. Analytical Skills
– Skilled at interpreting data from tools like Google Search Console, Google Analytics, SEM Rush, Ahrefs, site audit tools, Agency Analytics, and other third-party SEO platforms to drive performance improvements and strategic decision-making. Content & Local SEO Strategy : Ability to develop content strategies that align with SEO goals and execute strong local SEO tactics, including Google Business Profile optimization, citation management, and location-based keyword strategies. Leadership & Team Development
– Experience mentoring, developing, and managing an SEO team, fostering a culture of accountability, innovation, and continuous learning. Strategic Thinking & Problem-Solving
– Ability to translate business objectives into actionable SEO strategies, troubleshoot complex SEO challenges, and drive long-term success. Cross-Functional Collaboration
– Comfortable working alongside web, content, and other teams to align SEO strategies with broader marketing initiatives. Client-Facing Communication
– Strong ability to communicate SEO insights and recommendations clearly to clients, executives, and internal teams. Project & Process Management
– Highly organized, detail-oriented, and capable of managing multiple priorities, deadlines, and initiatives effectively. Alignment with Wonderist’s Core Values
– Dedicated to producing high-quality work with attention to detail. Willing to go the extra mile for clients and the team. Takes pride in work and is committed to being an agent of positive change. We need someone who takes any project, big or small, and puts everything they have into it. Mistakes are okay. Sloppiness is not. Personality Musts: Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and strives to put forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Minimum Qualifications: 7+ years of experience in SEO, preferably in an agency setting managing SEO for multiple clients. Advanced proficiency with SEO tools, including Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, and BrightLocal. Strong technical SEO knowledge, including schema markup, site architecture, Core Web Vitals, structured data, and mobile-first indexing. Experience working with developers on technical optimizations. Expertise in local SEO strategies, including Google Business Profile optimization, citation management, and multi-location SEO tactics. Experience leading teams in an SEO or digital marketing capacity. Proficiency with CMS platforms (Webflow, WordPress, etc.). Excellent communication skills, both written and verbal. Client-facing experience, with the ability to handle escalations and present SEO strategies effectively. Familiarity with project management tools such as Monday.com for tracking workflows and team priorities. Bonus Points for Applicants With… (if you don’t have these but are organized and want to learn, we want to hear from you!) Knowledge of dental industry or dental services Bachelor's or Masters degree in a related field (Marketing, Digital Media, Computer Science, etc.) Familiarity with project management tools and processes. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Marketing Services
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Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity We’re a team of over 70 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and that is one constant that hasn’t changed with all the movement this economy and industry has seen. We have embraced a hybrid work model where local team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing. We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s Best Places to Work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022 and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023, made the Inc Best Workplaces list in 2024 and made the Inc. 5000 for the last 5 years (2019-2024)! If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of. Job Description: Wonderist Agency is seeking a strategic and results-driven SEO Team Lead to drive our organic search strategy, oversee a growing team, and deliver measurable success across hundreds of client accounts. This leadership role is ideal for an experienced SEO professional with an agency background who thrives in a fast-paced, high-growth environment. Unlike in-house SEO roles that focus on a single brand, this position requires scalability, efficiency, and the ability to execute across a diverse portfolio of hundreds of clients. As SEO Team Lead, you will manage a team of 5+ SEO specialists, optimize workflows, enhance operational efficiency, and ensure our SEO strategies consistently deliver outstanding performance for our clients. You will also oversee key vendor relationships, ensuring seamless integration of external resources into our broader SEO strategy to enhance scalability and efficiency. Additionally, you will play a critical role in cross-functional collaboration and high-priority client engagements, working alongside our web, content, and digital teams to drive results. If you are passionate about organic search, skilled at managing SEO at scale, and eager to lead a high-impact team, we want to hear from you. Essential Functions: What You’ll Do Develop & Execute Global or Company SEO Strategy –
Own and implement scalable SEO strategies that drive consistent, measurable growth across a large portfolio of dental clients and deliver tangible business results. Stay ahead of industry trends, algorithm changes, and best practices to refine and enhance SEO strategies while ensuring alignment with client business goals. Lead a High-Performing Team
– Manage, mentor, and scale a team of 5+ SEO specialists, including both in-house and contractors, ensuring best practices and business alignment. Foster a culture of learning, accountability, and continuous development. Oversee hiring, onboarding, and team structure optimization while maintaining accountability for key SEO KPIs and driving ongoing performance improvements. Drive Operational Excellence
– Oversee SEO operations, optimizing workflows, processes, and reporting. Ensure seamless cross-functional collaboration across SEO, content, web, and other digital teams to drive alignment and execution. Maintain and improve SOPs for SEO execution, keeping leadership dashboards updated. Ensure SEO Execution at Scale
– Maintain high-quality SEO implementations across hundreds of websites, ensuring technical, on-page, and link-building strategies are executed effectively. Conduct audits and refine strategies based on performance data. Develop scalable processes to optimize local SEO strategies for multi-location businesses. Manage Vendor Partnerships
– Oversee external SEO service providers, ensuring performance, alignment with strategy, and seamless execution. Maintain vendor accountability while optimizing collaboration and output quality. Work Directly on Client Accounts
– Lead SEO strategy and execution for select clients, conducting audits, keyword research, and competitive analysis. Provide optimizations, troubleshoot challenges, and deliver actionable insights to improve visibility. Own SEO Performance Metrics
– Track and analyze SEO KPIs, ensuring strategies translate into improved rankings, traffic, and conversions for clients. Build and maintain dashboards that provide real-time visibility into SEO performance across all clients and align SEO goals with company-wide business objectives. Lead Client Escalations & High-Impact Accounts
– Oversee SEO performance for key clients, proactively addressing challenges and ensuring long-term success. Provide strategic consulting for escalated issues, develop recovery strategies for underperforming accounts, and work closely with account managers to enhance retention and client satisfaction. Support Strategic Initiatives
– Execute departmental initiatives in alignment with Wonderist’s business objectives. Compile performance reports and KPIs for Quarterly Business Reviews, and identify innovative approaches to further differentiate Wonderist’s SEO services. Core Competencies: What You’ll Bring SEO Expertise in an Agency Setting
– Must have experience managing and scaling SEO for a large portfolio of clients. Deep understanding of SEO best practices, including on-page optimization, technical SEO, schema markup, and ranking factors. Analytical Skills
– Skilled at interpreting data from tools like Google Search Console, Google Analytics, SEM Rush, Ahrefs, site audit tools, Agency Analytics, and other third-party SEO platforms to drive performance improvements and strategic decision-making. Content & Local SEO Strategy : Ability to develop content strategies that align with SEO goals and execute strong local SEO tactics, including Google Business Profile optimization, citation management, and location-based keyword strategies. Leadership & Team Development
– Experience mentoring, developing, and managing an SEO team, fostering a culture of accountability, innovation, and continuous learning. Strategic Thinking & Problem-Solving
– Ability to translate business objectives into actionable SEO strategies, troubleshoot complex SEO challenges, and drive long-term success. Cross-Functional Collaboration
– Comfortable working alongside web, content, and other teams to align SEO strategies with broader marketing initiatives. Client-Facing Communication
– Strong ability to communicate SEO insights and recommendations clearly to clients, executives, and internal teams. Project & Process Management
– Highly organized, detail-oriented, and capable of managing multiple priorities, deadlines, and initiatives effectively. Alignment with Wonderist’s Core Values
– Dedicated to producing high-quality work with attention to detail. Willing to go the extra mile for clients and the team. Takes pride in work and is committed to being an agent of positive change. We need someone who takes any project, big or small, and puts everything they have into it. Mistakes are okay. Sloppiness is not. Personality Musts: Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and strives to put forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Minimum Qualifications: 7+ years of experience in SEO, preferably in an agency setting managing SEO for multiple clients. Advanced proficiency with SEO tools, including Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, and BrightLocal. Strong technical SEO knowledge, including schema markup, site architecture, Core Web Vitals, structured data, and mobile-first indexing. Experience working with developers on technical optimizations. Expertise in local SEO strategies, including Google Business Profile optimization, citation management, and multi-location SEO tactics. Experience leading teams in an SEO or digital marketing capacity. Proficiency with CMS platforms (Webflow, WordPress, etc.). Excellent communication skills, both written and verbal. Client-facing experience, with the ability to handle escalations and present SEO strategies effectively. Familiarity with project management tools such as Monday.com for tracking workflows and team priorities. Bonus Points for Applicants With… (if you don’t have these but are organized and want to learn, we want to hear from you!) Knowledge of dental industry or dental services Bachelor's or Masters degree in a related field (Marketing, Digital Media, Computer Science, etc.) Familiarity with project management tools and processes. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries Marketing Services
#J-18808-Ljbffr