Recorded Future
The role:
You’ll develop and execute the marketing strategy in collaboration with sales leadership to establish a plan to exceed pipeline targets. You’ll roll-out inbound and outbound demand generation and pipeline acceleration programs across the North America region – including events, integrated digital campaigns, paid advertising programs, account-based marketing, lead nurturing, thru-partner campaigns, and customer advocacy activities.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. What you’ll do as the Field Marketing Manager: Develop and execute the regional field marketing strategy in partnership with sales, channel, and alliance teams to support revenue and pipeline goals. Create and manage multi-channel demand generation programs, including integrated campaigns, industry-specific initiatives, joint partner and alliance marketing, field events, and ABM. Optimize and analyze marketing performance, tracking key metrics such as ROI, pipeline impact, and conversion rates to refine future strategies. Collaborate cross-functionally with Corporate Marketing, Product Marketing, and Demand Generation teams to align on messaging, campaign execution, and strategies for increasing event participation, revenue growth, and brand awareness. Ensure marketing initiatives align with corporate go-to-market messaging to maintain consistency across all channels. Partner with sales leadership to ensure marketing activities are effectively supporting pipeline acceleration and sales enablement. Oversee event execution and logistics, including venue selection, marketing invitations, staffing, and on-site coordination. Manage vendor relationships supporting field marketing efforts, such as content syndication partners, designers, and fulfillment agencies. Ensure seamless data management between CRM and marketing automation platforms to maintain data accuracy and optimize lead flow. Gather insights from sales teams and prospects to refine marketing strategies and improve program effectiveness. What you’ll bring to the Field Marketing Role: 5+ years experience in field or similar marketing role, cyber security experience preferred Proven ability to plan and execute strategic campaigns Strong communication skills, able to build and maintain relationships Self motivated, proactive thinker Strong team player, with the ability to work with multiple stakeholders Demonstrated analytical, organizational, negotiation, and project management skills Willing to travel (~20 - 30%) SFDC, HubSpot knowledge a plus
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You’ll develop and execute the marketing strategy in collaboration with sales leadership to establish a plan to exceed pipeline targets. You’ll roll-out inbound and outbound demand generation and pipeline acceleration programs across the North America region – including events, integrated digital campaigns, paid advertising programs, account-based marketing, lead nurturing, thru-partner campaigns, and customer advocacy activities.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on. What you’ll do as the Field Marketing Manager: Develop and execute the regional field marketing strategy in partnership with sales, channel, and alliance teams to support revenue and pipeline goals. Create and manage multi-channel demand generation programs, including integrated campaigns, industry-specific initiatives, joint partner and alliance marketing, field events, and ABM. Optimize and analyze marketing performance, tracking key metrics such as ROI, pipeline impact, and conversion rates to refine future strategies. Collaborate cross-functionally with Corporate Marketing, Product Marketing, and Demand Generation teams to align on messaging, campaign execution, and strategies for increasing event participation, revenue growth, and brand awareness. Ensure marketing initiatives align with corporate go-to-market messaging to maintain consistency across all channels. Partner with sales leadership to ensure marketing activities are effectively supporting pipeline acceleration and sales enablement. Oversee event execution and logistics, including venue selection, marketing invitations, staffing, and on-site coordination. Manage vendor relationships supporting field marketing efforts, such as content syndication partners, designers, and fulfillment agencies. Ensure seamless data management between CRM and marketing automation platforms to maintain data accuracy and optimize lead flow. Gather insights from sales teams and prospects to refine marketing strategies and improve program effectiveness. What you’ll bring to the Field Marketing Role: 5+ years experience in field or similar marketing role, cyber security experience preferred Proven ability to plan and execute strategic campaigns Strong communication skills, able to build and maintain relationships Self motivated, proactive thinker Strong team player, with the ability to work with multiple stakeholders Demonstrated analytical, organizational, negotiation, and project management skills Willing to travel (~20 - 30%) SFDC, HubSpot knowledge a plus
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