Job Description
We are seeking an experienced Digital Content Strategist for a six-month contract to join our client's Marketing Technology team. This role will primarily focus on creating, refining, and governing editorial content for health systems, medical affairs, clinicians, grants, and special projects as needed. You will play a key role in maintaining user-centric content to engage and inform our client's audience.
About the Team
You will collaborate with a multidisciplinary Marketing Technology team, including user researchers, editorial specialists, content strategists, and developers. Together, the team drives content strategy and enhancements using a user-centric approach across digital platforms.
About the Role
- Partner with developers to make website content updates as part of the Marketing Technologies team.
- Work independently within the content management system (CMS), specifically Kentico (or similar platforms like Drupal or AEM).
- Manage content lifecycle governance, including creating and maintaining editorial calendars.
- Adapt and simplify source materials (e.g., print brochures, project briefs) into digestible, web-friendly content aligned to user needs.
- Conduct routine content audits, focusing on minor text edits versus complete overhauls, with the goal of sustaining user-friendly content.
- Implement keyword research effectively to enhance SEO.
- Upload multimedia content, such as video assets, to platforms like YouTube, ensuring descriptions are optimized and aligned with stakeholder inquiries.
- Leverage your expertise in clinical terminology—translating jargon into accessible language for diverse audiences including providers, payers, and other health system stakeholders.
- Collaborate in QA and testing processes before content is published to ensure accuracy and usability.
- Write and edit content adhering to brand and AP Style guidelines.
- Proven experience working with content management systems (CMS), preferably Kentico, but comparable platforms like Drupal or AEM will be considered.
- Solid experience with on-page and on-site SEO principles and implementation.
- Expertise in clinical terminology and healthcare communications, with a record of adapting medical content fluently for healthcare providers and payers.
- Proficient in translating complex medical jargon into accessible language for diverse audiences.
- Familiarity with video management workflows, such as creating descriptions and optimizing YouTube content.
Top Must-Haves
- Expertise in AP Style writing and editing.
- Proven ability to independently navigate a complex CMS.
- Strong background in healthcare-focused content strategy, including familiarity with clinical terminology.
Technical Requirements
- Proficiency in Kentico CMS or similar platforms (Drupal, AEM).
- Solid understanding of SEO best practices to optimize web content.
This is a six-month, remote contract role ideal for an experienced digital content strategist with a healthcare focus. You'll work closely with cross-functional teams to ensure digital content is accessible, engaging, and optimized for audience’s needs.