Marketing Specialist Job at Proper Hospitality in Los Angeles

Proper Hospitality is seeking a passionate Marketing Specialist to join our corporate team in Los Angeles.

The Marketing Specialist supports Proper Hospitality’s performance-driven marketing efforts, ensuring the seamless execution of brand, digital and paid media initiatives. This role plays a key part in managing website content, CRM/email marketing, eCommerce optimizations, PR coordination and campaign reporting, helping to drive direct bookings, audience engagement, and brand growth across Proper’s luxury hotel portfolio.

Key Responsibilities

Marketing Coordination & Digital Content

• Manage creative requests, marketing calendars, and campaign approvals
• Update and optimize property websites with accurate content, offers, SEO improvements, and conversion-focused enhancements
• Maintain Google My Business (GMB) listings for hotels & F&B outlets to improve local search visibility
• Collaborate with the SEO and digital teams to enhance website content for higher engagement and booking conversions

Performance Marketing & Data Support

• Assist in tracking key performance metrics, including website traffic, email engagement, ad performance, and bookings
• Support Google Ads, Meta Ads, and programmatic campaigns by managing assets and coordinating performance insights
• Help optimize guest digital journeys, ensuring seamless user experiences that increase direct booking rates and decrease OTA reliance
• Conduct competitor analysis to refine digital ad strategies and improve branded keyword search visibility

CRM, Email, & eCommerce Support

• Assist with email marketing and guest segmentation in platforms like Revinate, Klaviyo, and Attentive
• Ensure email campaigns are personalized, performance-tracked, and optimized for conversion
• Support eCommerce initiatives, including special offers, digital content updates, and upsell opportunities to drive revenue

Public Relations & Social Media Coordination

• Act as the liaison between PR agencies, internal teams, and digital channels to maximize earned media impact
• Track and report press mentions, influencer partnerships, and media performance to align with social and paid media strategies
• Partner with social media managers to integrate performance-focused storytelling and audience growth initiatives

Qualifications

• 2-4 years of experience in marketing, digital content, or eCommerce (hospitality or ecommerce preferred)
• Experience with CMS (WordPress, Shopify), CRM (Revinate, Klaviyo, Cendyn), and paid media platforms (Google Ads, Meta Ads)
• Familiar with Canva and other design tools
• Strong organizational skills, digital marketing knowledge, and analytical mindset
• Familiarity with SEO, GMB management, conversion tracking, and performance reporting tools (Google Analytics, Looker, Tableau)

Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn’t proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.

To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper:

• Care Proper: We are natural and gracious hosts to all.
• Achieve Proper: We are committed to excellence.
• Imagine Proper: We are resourceful.
• Present Proper: We have an appreciation for style and culture.

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.