Tire Rack is hiring: Sr SEO Content Coordinator in Mishawaka

Tire Rack is looking for a Sr SEO Content Coordinator to help us update and create engaging content across our consumer-facing website. As a Sr SEO Content Coordinator, you will be at the forefront of our content efforts: not only ensuring that our messaging is consistent, engaging, and aligned with our brand identity, but also optimized for search engine users and bots, alike. You will be a key member of an SEO team charged with adding content to and creating pages on our websites as we scale our reach and opportunities for search engine-derived growth.

This role offers an excellent opportunity to grow your career in content management and SEO while contributing directly to our company's success. Want to learn more about Tire Rack? Visit us at Tire Rack.

Responsibilities:

• Add content to and create landing pages, blog posts, and product pages.
• Provide grammatically accurate and SEO-optimized UX/microcopy recommendations.
• Provide recommendations and implement optimizations for on-page SEO, including: metadata, image optimization, title and heading formatting, and internal/external linking.
• Make conversion optimizations to existing pages via our CMS.
• Upload and format tables, graphics, videos, images, and content files via CSV, JSON, and Markdown (.md) across thousands of pages.
• Help maintain our Merchant Center product feeds and associated content, third party content hosted on external sites and web properties, etc.

Qualifications:

• Experience using enterprise and bespoke content management systems, such as: Adobe Experience Manager, WordPress, and/or Git-based CMS.
• Knowledge of SEO and landing page CRO best practices, especially: content optimization, image optimization, CTA design and creation, page layout/information hierarchy, and tactics behind internal linking.
• Experience working with diverse content types and the strategy behind each, especially: tables, videos, and CTAs.
• Expertise in UX copywriting/editing, with mastery of basic grammar, punctuation, and semantics.
• Experience reviewing design copy in Figma.
• Continuous learning mindset with the ability to quickly apply feedback.
• Innate problem-solving skills.
• Familiarity with AI content generation, including how to optimize and differentiate AI content for bespoke use cases and keyword clusters.
• Creative mindset and the ability to think outside the box.
• Professional Working Proficiency in English - including reading, writing, and verbal communication.
• Bachelor’s degree in a related field.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Motor Vehicle Manufacturing

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