Lolli & Pops is hiring: Social Media Specialist in Denver

Description

About Us

Lolli&Pops and Hammonds Candies are coming together to create a powerhouse in the premium confectionery space. With a rich heritage and commitment to quality, our brands deliver exceptional sweet experiences to customers nationwide. As we unite our teams, we're seeking a talented Social Media Specialist to elevate our online presence and engage with our passionate community of candy lovers.

Position Overview

We are looking for a creative and enthusiastic Social Media Specialist to develop and execute engaging social media strategies across both Lolli&Pops and Hammonds Candies brands. The ideal candidate excels at creating authentic, UGC-style video content for platforms like Instagram, TikTok, Pinterest, and YouTube. You'll bring strong video creation skills, platform expertise, community management, and a data-driven approach to growing our social presence. This role will help build brand awareness, drive engagement, and support our marketing objectives through compelling visual storytelling that captures the joy and excitement of our confectionery brands.

Primary Responsibilities

Social Media Management (65%)

1. Develop and implement comprehensive social media strategies for both Lolli&Pops and Hammonds Candies across multiple platforms with primary focus on:
1. Meta (Instagram primary, Facebook secondary)
2. TikTok
3. Pinterest
4. LinkedIn
5. YouTube
2. Create and maintain content calendars for all social platforms, ensuring consistent and timely posting
3. Build engaged communities across all platforms with platform-specific strategies
4. Master platform-specific features (Instagram Reels, TikTok trends, Pinterest boards, YouTube Shorts)
5. Stay current on social media trends, platform updates, and best practices to ensure our content remains relevant and effective
6. Manage social media advertising campaigns, including audience targeting, ad creation, and budget management
7. Monitor social analytics and provide regular reports on performance, insights, and recommendations by platform
8. Collaborate with the marketing team to ensure social media initiatives align with broader marketing campaigns and seasonal promotions

Content Creation (25%)

1. Plan, shoot, and edit authentic, iPhone-style UGC videos optimized for social platforms (Reels, TikTok, YouTube Shorts)
2. Create quick-paced, engaging video content that follows current social media trends and formats
3. Develop platform-specific content strategies with a heavy emphasis on video
4. Showcase products in natural, relatable settings that drive engagement and conversion
5. Develop compelling written content that reflects each brand's unique voice and appeals to their respective audiences
6. Create visually appealing graphics and designs that maintain brand consistency while standing out in social feeds
7. Build a library of content assets that can be leveraged across multiple platforms and campaigns
8. Stay ahead of content trends and continuously refresh creative approaches

Community Management (10%)

1. Monitor and respond to comments, messages, and mentions across all social platforms in a timely manner
2. Address customer service inquiries received through social channels, coordinating with the customer service team as needed
3. Foster community engagement through interactive content, questions, contests, and user-generated content initiatives
4. Identify and develop relationships with influencers and brand advocates who align with our values and aesthetic
5. Handle potential crisis situations with grace and in accordance with company guidelines

Qualifications

Required Skills & Experience

1. 1-3 years of professional experience in social media, preferably in food, retail, or consumer goods
2. Experience creating engaging content across Instagram, TikTok, Pinterest, and YouTube
3. Strong video content creation skills with experience creating authentic, UGC-style content
4. Proficiency with mobile video creation, editing apps, and basic video production
5. Understanding of each social platform's unique features, audience behaviors, and best practices
6. Experience with social media management tools (Hootsuite, Sprout Social, Later, etc.)
7. Ability to analyze performance data and adjust strategies accordingly
8. Strong communication skills and ability to represent brands online
9. Good organizational skills and ability to manage multiple priorities across various platforms
10. Bachelor's degree in Marketing, Communications, or related field preferred

Preferred Skills & Experience

1. Experience managing paid social media campaigns
2. Knowledge of email marketing and SMS marketing strategies
3. Experience with Adobe Creative Suite or similar design tools
4. Understanding of SEO principles as they relate to social content
5. Experience managing multiple brand accounts simultaneously
6. Knowledge of or passion for the confectionery or specialty food industry

What We Offer

1. Salary range: $50,000 - $65,000 per year, based on experience
2. Competitive benefits package including health, dental, and vision insurance
3. Sweet perks (including product discounts!)
4. Opportunity to help shape the social media presence of two beloved candy brands
5. Collaborative and creative work environment
6. Career growth potential within our expanding marketing team

Location & Schedule

1. We offer a hybrid work environment, with on-site presence required three days per week

How to Apply

Please submit your resume, cover letter, and a link to your social media portfolio or examples of your work to our career site. In your cover letter, please share which of our brands' social media posts you've enjoyed and why.

Lolli&Pops and Hammonds Candies are equal opportunity employers committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

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