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Preferred Care at Home - Corporate

SEO & PPC Expert Job at Preferred Care at Home - Corporate in Knoxville

Preferred Care at Home - Corporate, Knoxville, TN, US

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Job Description

Job Description

We are seeking a highly skilled and results-driven SEO & PPC Expert to join our team in Knoxville, TN. The ideal candidate will have a strong background in search engine optimization (SEO) and pay-per-click (PPC) advertising to help drive targeted traffic, increase conversions, and optimize online performance. This role requires an analytical mindset, creativity, and a deep understanding of digital marketing trends.

Responsibilities:

  • Develop and implement effective SEO strategies to improve organic search rankings.

  • Conduct keyword research, competitor analysis, and on-page/off-page optimization.

  • Create and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media.

  • Monitor and analyze website traffic, search rankings, and campaign performance using tools like Google Analytics and SEMrush.

  • Optimize ad copy, landing pages, and bidding strategies to maximize ROI.

  • Collaborate with the content and web development teams to improve website usability and SEO best practices.

  • Stay up-to-date with industry trends, algorithm changes, and emerging digital marketing tools.

Qualifications:

  • Proven experience in SEO and PPC campaign management.

  • Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Google Ads.

  • Strong understanding of link-building strategies and technical SEO.

  • Experience with A/B testing, conversion rate optimization, and retargeting.

  • Excellent analytical and problem-solving skills.

  • Strong communication and reporting abilities.

  • Ability to work independently and manage multiple projects efficiently.

Preferred Qualifications:

  • Google Ads and/or Google Analytics certifications.

  • Experience in local SEO strategies and optimizing for Google My Business.

  • Background in eCommerce, lead generation, or B2B marketing.

Salary:  60k 

If you are passionate about digital marketing, have a track record of driving successful SEO and PPC campaigns, and enjoy collaborative and innovative team culture, we’d love to hear from you!