POSITION SUMMARY
We are seeking a Marketing Manager with 3–5 years of experience to join our small but ambitious team. As the sole marketing professional, you will play a pivotal role in shaping and executing our marketing strategies to build brand awareness, drive lead generation, and support sales growth. The ideal candidate will have a strong track record of creating and executing marketing strategies that generate measurable results, and enjoys taking ownership of projects, with the creativity and organizational skills to manage multiple initiatives.
ABOUT OUR COMPANY
At Hogan Roof, we specialize in roofing, gutters, and exterior services, improving the safety and comfort of our clients' communities through high-quality craftsmanship. We are a fast-growing company passionate about excellence and dedicated to seeing our team members achieve their personal, professional, and financial goals. Guided by our core values of Transparency, Excellence, Ethics, and Inspiration, we are committed to fostering a supportive and dynamic workplace.
KEY RESPONSIBILITIES
● Marketing Strategy & Campaigns :
o Develop and execute targeted marketing strategies to drive leads for residential and commercial roofing services.
o Optimize marketing channels, including digital and traditional channels and events.
● Content Creation :
o Create compelling content for various platforms, including blogs, social media, email campaigns, and case studies, showcasing our expertise and brand identity.
o Attend site visits to document completed and in-progress projects through photos, videos, and interviews with clients to highlight our expertise.
o Leverage storytelling to promote customer reviews and testimonials, emphasizing the value and quality of our services.
● Digital Marketing :
o Oversee the execution of digital campaigns, including Google Ads, social media advertising, and retargeting strategies.
o Continuously improve website performance, SEO and user experience to drive traffic and increase conversion rates.
● Analytics & Reporting :
o Use data and performance insights to drive campaign development
o Track and analyze key marketing metrics, including ROI, conversion rates, and campaign performance.
o Prepare and present actionable insights & recommendations to leadership..
● Collaboration : Work closely with leadership and sales teams to align marketing efforts with company goals.
● Vendor Management : Coordinate with external vendors and agencies as needed for design, printing, and advertising services and track measurable results and ROI.
QUALIFICATIONS
● 3-5 years of proven experience driving lead generation through digital and traditional marketing methods preferably in the construction, roofing, or home services industry.
● Bachelor’s degree in Marketing, Communications, journalism or a related field preferred
● Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media ad platforms, Hubspot (or similar CRM and Marketing automation platforms), etc.
● Strong content creation skills, including storytelling, photography, videography, and copywriting with a customer-centric mindset.
● Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
● Analytical mindset with experience in tracking and reporting on campaign performance.
● Excellent organizational skills and ability to manage multiple projects simultaneously.
● A collaborative and proactive approach, with a strong desire to contribute to team success.
PHYSICAL REQUIREMENTS
● Prolonged periods sitting at a desk and working on a computer.
● Must be able to lift up to 15 pounds at times.
● Perform work with OSHA required PPE; Including COVID19 PPE
● Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements
BENEFITS
● Paid Holidays
● PTO Program
● Tuition Reimbursement
● Professional Training & Development Opportunities
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Hogan Roof recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to mdungog @cardoneventures.com . Already a Hogan Roof candidate? Please connect directly with your recruiter to discuss this opportunity.
Job Type: Full-time
Pay: $75,000.00 - $82,500.00 per year
Benefits:
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person