BlairTech
Job Description
Job Description
Digital Marketing Specialist
Location:
Covington, KY
Job Type:
Full-time
Company:
Blair Tech
About Us:
Blair Tech is a leading e-commerce company dedicated to providing high-quality, affordable, and sustainable tech solutions. With over 20 years in the industry, we continuously evolve our digital presence to better serve our customers. We’re looking for a
Digital Marketing Specialist
to take our brand and online experience to the next level.
About the Role:
As a
Digital Marketing Specialist
, you will play a key role in enhancing Blair Tech’s digital footprint. From website redesign and SEO optimization to social media strategy and email marketing, you will be responsible for shaping our online presence to drive engagement and business growth.
Key Responsibilities:
Website Management & Design
Overhaul and redesign Blair Tech’s website for a modern, user-friendly experience.
Implement SEO best practices to improve search rankings and organic traffic.
Maintain and update web content, ensuring product listings, promotions, and branding stay current.
Social Media Strategy & Content Creation
Develop and manage a content calendar for all social media platforms (Facebook, Instagram, X, YouTube, LinkedIn, etc.).
Create engaging, brand-aligned content to boost audience engagement and growth.
Monitor trends and analytics to refine content strategy.
Email Marketing & Digital Campaigns
Design and execute weekly email marketing campaigns.
Create compelling email templates and track campaign performance.
Align email efforts with overall marketing objectives and promotional efforts.
Brand & Creative Direction
Maintain a consistent and cohesive brand aesthetic across all digital platforms.
Design marketing assets, including social media graphics, email visuals, and website banners.
Emphasize sustainability, affordability, and reliability in messaging.
Performance Analysis & Optimization
Use analytics tools to measure the effectiveness of website updates, social media engagement, and email marketing.
Optimize digital strategies based on data-driven insights.
Stay up to date with industry trends and emerging digital marketing strategies.
What You’ll Bring:
Experience in digital marketing, website design, and brand management.
Strong knowledge of SEO, UX/UI principles, and e-commerce best practices.
Proficiency in design tools like Adobe Creative Suite, Canva, or similar.
Excellent communication and storytelling skills.
Ability to analyze data and make strategic recommendations.
Experience with HTML
Experience managing BigCommerce and similar e-commerce platforms is mandatory.
Why Join Blair Tech?
Opportunity to shape and lead Blair Tech’s digital evolution.
Collaborative and innovative work environment.
Competitive salary and benefits package.
Work with a team that values creativity, strategy, and results.
If you’re a creative, strategic thinker who’s passionate about digital marketing and design, we’d love to hear from you!
Apply today and help us redefine the Blair Tech online experience!
Must be able to pass a background check
Company Description
Extraordinary Partnership
In 2012, BTG was chosen to become 1 of just 20 official Microsoft Authorized Refurbishers (MAR) in the country. This ultra exclusive partnership with Microsoft gives BTG the ability to offer fully supported and licensed software products including Windows Operating System and Microsoft Office. Only the largest and most disciplined refurbishers in the country are considered for MAR partnership. With Microsoft's support, the business has continued to flourish.
Our Commitment
Plain and simple, we’re going to do the best job we possibly can. We stay current or ahead of eCommerce standards of performance. Ultra fast shipping, guaranteed product, great customer service. Why Choose Us?
We value you and hope to keep you with us forever.
We’ve been refining our refurbishment process since 2005. We continue to work hard to ensure that we create the best possible computer experience for our customers.
Prior to refurbishment, we completely erase the computer’s storage drive to Department of Defense Standards. This process ensures that the Hard Drive is completely blank and free of any possible files left behind.
To complete the refurbishment, we install a NEW Windows Operating System with the license direct from Microsoft. Having genuine software helps keep your computer current and save through continued Microsoft updates.
We typically ship your order within 24 hours and many items are delivered in just 2 days throughout the country.
Our Beginning
In December of 2005, Andy Blair took the entrepreneurial leap and started his own company. Like so many American startups, Blair Technology Group started in a basement/garage. The only money the company had was a credit card with a $2400 limit. Since BTG was a one man show at the time, that $2400 would be all that was needed. Andy's business plan was to purchase computers out of the corporate world, refurbish them, then market them through the internet. He would deliver to his customers a rock solid PC at a low price coupled with outstanding "small town" support. This is still BTG's business model.
Prior to BTG, Andy had been working as a Computer Technician/Salesman for a "Mom and Pop" retail computer store. Seeing himself as more of a consultant than salesman, he loved helping customers find the right technology that fit their budget and use. Computers can be intimidating at times and it really helps having the right guidance towards an expensive decision.
Outside of work, Andy focused on his hobby of selling items on Ebay. For years, he had been selling random items from old Nintendo systems to car stereos to collectibles. His experience with computers led him to begin selling laptops through Ebay. After several trials, he decided that the market was ripe with opportunity and he could potentially support his growing family with a new business. Through Ebay, he would use his "Mom and Pop/Consultant" approach to help people from across the country make the right computer purchase.
Our Growth
Since 2005, BTG has relocated 4 times due to its rapid expansion. What started in an 800 square foot basement now calls a 110,000 square foot former historic Toy Store our home.
In 2009, BTG was looking to spread its wings, so they began offering their product on virtually every Ecommerce Marketplace that sells computers. This major effort would lay the foundation necessary for future growth. These additional sales would allow BTG to reach 5 million in revenue for the first time. With the strength of the additional marketplaces, our yearly sales would continue to grow each year of business. In 2014, we broke the $10 million annual sales barrier for the first time. In 2018, we cruised past $20 million with $30 million being the next goal. A great leap from the basement days!
Today, Andy Blair still resides as CEO of the company, always pushing for continued change and innovation. He doesn’t do it alone though. BTG has a brilliant Executive team that equal his passion and dedication. His staff of just under 100 people is filled with All Stars that truly carry the load. Together, we’re proud to offer an unparalleled level of quality and service to those seeking a low cost computing solution.
Company Description Extraordinary Partnership\r\nIn 2012, BTG was chosen to become 1 of just 20 official Microsoft Authorized Refurbishers (MAR) in the country. This ultra exclusive partnership with Microsoft gives BTG the ability to offer fully supported and licensed software products including Windows Operating System and Microsoft Office. Only the largest and most disciplined refurbishers in the country are considered for MAR partnership. With Microsoft's support, the business has continued to flourish.\r\n\r\n\r\nOur Commitment\r\nPlain and simple, we’re going to do the best job we possibly can. We stay current or ahead of eCommerce standards of performance. Ultra fast shipping, guaranteed product, great customer service. Why Choose Us?\r\n\r\nWe value you and hope to keep you with us forever.\r\nWe’ve been refining our refurbishment process since 2005. We continue to work hard to ensure that we create the best possible computer experience for our customers.\r\nPrior to refurbishment, we completely erase the computer’s storage drive to Department of Defense Standards. This process ensures that the Hard Drive is completely blank and free of any possible files left behind.\r\nTo complete the refurbishment, we install a NEW Windows Operating System with the license direct from Microsoft. Having genuine software helps keep your computer current and save through continued Microsoft updates.\r\nWe typically ship your order within 24 hours and many items are delivered in just 2 days throughout the country.\r\nOur Beginning\r\nIn December of 2005, Andy Blair took the entrepreneurial leap and started his own company. Like so many American startups, Blair Technology Group started in a basement/garage. The only money the company had was a credit card with a $2400 limit. Since BTG was a one man show at the time, that $2400 would be all that was needed. Andy's business plan was to purchase computers out of the corporate world, refurbish them, then market them through the internet. He would deliver to his customers a rock solid PC at a low price coupled with outstanding "small town" support. This is still BTG's business model.\r\n\r\nPrior to BTG, Andy had been working as a Computer Technician/Salesman for a "Mom and Pop" retail computer store. Seeing himself as more of a consultant than salesman, he loved helping customers find the right technology that fit their budget and use. Computers can be intimidating at times and it really helps having the right guidance towards an expensive decision.\r\n\r\nOutside of work, Andy focused on his hobby of selling items on Ebay. For years, he had been selling random items from old Nintendo systems to car stereos to collectibles. His experience with computers led him to begin selling laptops through Ebay. After several trials, he decided that the market was ripe with opportunity and he could potentially support his growing family with a new business. Through Ebay, he would use his "Mom and Pop/Consultant" approach to help people from across the country make the right computer purchase.\r\n\r\nOur Growth\r\nSince 2005, BTG has relocated 4 times due to its rapid expansion. What started in an 800 square foot basement now calls a 110,000 square foot former historic Toy Store our home.\r\n\r\nIn 2009, BTG was looking to spread its wings, so they began offering their product on virtually every Ecommerce Marketplace that sells computers. This major effort would lay the foundation necessary for future growth. These additional sales would allow BTG to reach 5 million in revenue for the first time. With the strength of the additional marketplaces, our yearly sales would continue to grow each year of business. In 2014, we broke the $10 million annual sales barrier for the first time. In 2018, we cruised past $20 million with $30 million being the next goal. A great leap from the basement days!\r\n\r\nToday, Andy Blair still resides as CEO of the company, always pushing for continued change and innovation. He doesn’t do it alone though. BTG has a brilliant Executive team that equal his passion and dedication. His staff of just under 100 people is filled with All Stars that truly carry the load. Together, we’re proud to offer an unparalleled level of quality and service to those seeking a low cost computing solution.
Digital Marketing Specialist
Location:
Covington, KY
Job Type:
Full-time
Company:
Blair Tech
About Us:
Blair Tech is a leading e-commerce company dedicated to providing high-quality, affordable, and sustainable tech solutions. With over 20 years in the industry, we continuously evolve our digital presence to better serve our customers. We’re looking for a
Digital Marketing Specialist
to take our brand and online experience to the next level.
About the Role:
As a
Digital Marketing Specialist
, you will play a key role in enhancing Blair Tech’s digital footprint. From website redesign and SEO optimization to social media strategy and email marketing, you will be responsible for shaping our online presence to drive engagement and business growth.
Key Responsibilities:
Website Management & Design
Overhaul and redesign Blair Tech’s website for a modern, user-friendly experience.
Implement SEO best practices to improve search rankings and organic traffic.
Maintain and update web content, ensuring product listings, promotions, and branding stay current.
Social Media Strategy & Content Creation
Develop and manage a content calendar for all social media platforms (Facebook, Instagram, X, YouTube, LinkedIn, etc.).
Create engaging, brand-aligned content to boost audience engagement and growth.
Monitor trends and analytics to refine content strategy.
Email Marketing & Digital Campaigns
Design and execute weekly email marketing campaigns.
Create compelling email templates and track campaign performance.
Align email efforts with overall marketing objectives and promotional efforts.
Brand & Creative Direction
Maintain a consistent and cohesive brand aesthetic across all digital platforms.
Design marketing assets, including social media graphics, email visuals, and website banners.
Emphasize sustainability, affordability, and reliability in messaging.
Performance Analysis & Optimization
Use analytics tools to measure the effectiveness of website updates, social media engagement, and email marketing.
Optimize digital strategies based on data-driven insights.
Stay up to date with industry trends and emerging digital marketing strategies.
What You’ll Bring:
Experience in digital marketing, website design, and brand management.
Strong knowledge of SEO, UX/UI principles, and e-commerce best practices.
Proficiency in design tools like Adobe Creative Suite, Canva, or similar.
Excellent communication and storytelling skills.
Ability to analyze data and make strategic recommendations.
Experience with HTML
Experience managing BigCommerce and similar e-commerce platforms is mandatory.
Why Join Blair Tech?
Opportunity to shape and lead Blair Tech’s digital evolution.
Collaborative and innovative work environment.
Competitive salary and benefits package.
Work with a team that values creativity, strategy, and results.
If you’re a creative, strategic thinker who’s passionate about digital marketing and design, we’d love to hear from you!
Apply today and help us redefine the Blair Tech online experience!
Must be able to pass a background check
Company Description
Extraordinary Partnership
In 2012, BTG was chosen to become 1 of just 20 official Microsoft Authorized Refurbishers (MAR) in the country. This ultra exclusive partnership with Microsoft gives BTG the ability to offer fully supported and licensed software products including Windows Operating System and Microsoft Office. Only the largest and most disciplined refurbishers in the country are considered for MAR partnership. With Microsoft's support, the business has continued to flourish.
Our Commitment
Plain and simple, we’re going to do the best job we possibly can. We stay current or ahead of eCommerce standards of performance. Ultra fast shipping, guaranteed product, great customer service. Why Choose Us?
We value you and hope to keep you with us forever.
We’ve been refining our refurbishment process since 2005. We continue to work hard to ensure that we create the best possible computer experience for our customers.
Prior to refurbishment, we completely erase the computer’s storage drive to Department of Defense Standards. This process ensures that the Hard Drive is completely blank and free of any possible files left behind.
To complete the refurbishment, we install a NEW Windows Operating System with the license direct from Microsoft. Having genuine software helps keep your computer current and save through continued Microsoft updates.
We typically ship your order within 24 hours and many items are delivered in just 2 days throughout the country.
Our Beginning
In December of 2005, Andy Blair took the entrepreneurial leap and started his own company. Like so many American startups, Blair Technology Group started in a basement/garage. The only money the company had was a credit card with a $2400 limit. Since BTG was a one man show at the time, that $2400 would be all that was needed. Andy's business plan was to purchase computers out of the corporate world, refurbish them, then market them through the internet. He would deliver to his customers a rock solid PC at a low price coupled with outstanding "small town" support. This is still BTG's business model.
Prior to BTG, Andy had been working as a Computer Technician/Salesman for a "Mom and Pop" retail computer store. Seeing himself as more of a consultant than salesman, he loved helping customers find the right technology that fit their budget and use. Computers can be intimidating at times and it really helps having the right guidance towards an expensive decision.
Outside of work, Andy focused on his hobby of selling items on Ebay. For years, he had been selling random items from old Nintendo systems to car stereos to collectibles. His experience with computers led him to begin selling laptops through Ebay. After several trials, he decided that the market was ripe with opportunity and he could potentially support his growing family with a new business. Through Ebay, he would use his "Mom and Pop/Consultant" approach to help people from across the country make the right computer purchase.
Our Growth
Since 2005, BTG has relocated 4 times due to its rapid expansion. What started in an 800 square foot basement now calls a 110,000 square foot former historic Toy Store our home.
In 2009, BTG was looking to spread its wings, so they began offering their product on virtually every Ecommerce Marketplace that sells computers. This major effort would lay the foundation necessary for future growth. These additional sales would allow BTG to reach 5 million in revenue for the first time. With the strength of the additional marketplaces, our yearly sales would continue to grow each year of business. In 2014, we broke the $10 million annual sales barrier for the first time. In 2018, we cruised past $20 million with $30 million being the next goal. A great leap from the basement days!
Today, Andy Blair still resides as CEO of the company, always pushing for continued change and innovation. He doesn’t do it alone though. BTG has a brilliant Executive team that equal his passion and dedication. His staff of just under 100 people is filled with All Stars that truly carry the load. Together, we’re proud to offer an unparalleled level of quality and service to those seeking a low cost computing solution.
Company Description Extraordinary Partnership\r\nIn 2012, BTG was chosen to become 1 of just 20 official Microsoft Authorized Refurbishers (MAR) in the country. This ultra exclusive partnership with Microsoft gives BTG the ability to offer fully supported and licensed software products including Windows Operating System and Microsoft Office. Only the largest and most disciplined refurbishers in the country are considered for MAR partnership. With Microsoft's support, the business has continued to flourish.\r\n\r\n\r\nOur Commitment\r\nPlain and simple, we’re going to do the best job we possibly can. We stay current or ahead of eCommerce standards of performance. Ultra fast shipping, guaranteed product, great customer service. Why Choose Us?\r\n\r\nWe value you and hope to keep you with us forever.\r\nWe’ve been refining our refurbishment process since 2005. We continue to work hard to ensure that we create the best possible computer experience for our customers.\r\nPrior to refurbishment, we completely erase the computer’s storage drive to Department of Defense Standards. This process ensures that the Hard Drive is completely blank and free of any possible files left behind.\r\nTo complete the refurbishment, we install a NEW Windows Operating System with the license direct from Microsoft. Having genuine software helps keep your computer current and save through continued Microsoft updates.\r\nWe typically ship your order within 24 hours and many items are delivered in just 2 days throughout the country.\r\nOur Beginning\r\nIn December of 2005, Andy Blair took the entrepreneurial leap and started his own company. Like so many American startups, Blair Technology Group started in a basement/garage. The only money the company had was a credit card with a $2400 limit. Since BTG was a one man show at the time, that $2400 would be all that was needed. Andy's business plan was to purchase computers out of the corporate world, refurbish them, then market them through the internet. He would deliver to his customers a rock solid PC at a low price coupled with outstanding "small town" support. This is still BTG's business model.\r\n\r\nPrior to BTG, Andy had been working as a Computer Technician/Salesman for a "Mom and Pop" retail computer store. Seeing himself as more of a consultant than salesman, he loved helping customers find the right technology that fit their budget and use. Computers can be intimidating at times and it really helps having the right guidance towards an expensive decision.\r\n\r\nOutside of work, Andy focused on his hobby of selling items on Ebay. For years, he had been selling random items from old Nintendo systems to car stereos to collectibles. His experience with computers led him to begin selling laptops through Ebay. After several trials, he decided that the market was ripe with opportunity and he could potentially support his growing family with a new business. Through Ebay, he would use his "Mom and Pop/Consultant" approach to help people from across the country make the right computer purchase.\r\n\r\nOur Growth\r\nSince 2005, BTG has relocated 4 times due to its rapid expansion. What started in an 800 square foot basement now calls a 110,000 square foot former historic Toy Store our home.\r\n\r\nIn 2009, BTG was looking to spread its wings, so they began offering their product on virtually every Ecommerce Marketplace that sells computers. This major effort would lay the foundation necessary for future growth. These additional sales would allow BTG to reach 5 million in revenue for the first time. With the strength of the additional marketplaces, our yearly sales would continue to grow each year of business. In 2014, we broke the $10 million annual sales barrier for the first time. In 2018, we cruised past $20 million with $30 million being the next goal. A great leap from the basement days!\r\n\r\nToday, Andy Blair still resides as CEO of the company, always pushing for continued change and innovation. He doesn’t do it alone though. BTG has a brilliant Executive team that equal his passion and dedication. His staff of just under 100 people is filled with All Stars that truly carry the load. Together, we’re proud to offer an unparalleled level of quality and service to those seeking a low cost computing solution.