US Company is hiring: Sr. Product Marketing Manager, Global Studio, XCM in Santa

Job ID: 2931474 | Amazon.com Services LLC

Are you passionate about transforming creative marketing at scale and driving adoption of innovative solutions? XCM is seeking a strategic product marketing leader to help shape and grow Global Studio, our initiative that's revolutionizing creative production across Amazon.

As the Sr. Product Marketing Manager for Global Studio, you'll be responsible for developing and executing the go-to-market strategy, driving adoption across Amazon marketing teams, and ensuring the platform's value proposition resonates with diverse stakeholders. You'll work closely with the Operations team to translate Global Studio's capabilities into compelling marketing narratives and business opportunities.

Key job responsibilities

1. Strategic Planning & Business Development:
   Develop and execute the go-to-market strategy for Global Studio across Amazon; identify and prioritize new business opportunities across marketing organizations; create compelling business cases and value propositions for potential partner teams; drive adoption through strategic communications and enablement programs; build and maintain relationships with key stakeholders across marketing organizations.
2. Campaign Planning & Execution:
   Partner with operations team to develop scalable campaign frameworks; create playbooks and best practices for different campaign types and complexity levels; drive optimization of campaign planning processes based on performance data; ensure alignment between Global Studio capabilities and client campaign needs; lead quarterly and annual planning processes with partner teams.
3. Product Marketing & Communications:
   Develop clear, compelling messaging about Global Studio's value proposition; create sales enablement materials and training resources; design and execute internal marketing campaigns to drive awareness and adoption; maintain regular stakeholder communications about product updates and success stories; generate case studies and ROI analysis to demonstrate business impact.

About the team

XCM’s mission is to be the most culturally and contextually aware, creatively breakthrough, and measurably effective marketing organization in the world. We do this by 1) building brand preference through the perceptions and associations most correlated to our customers’ purchase intent, 2) inspiring discovery to give customers and non-customers alike more reasons to choose us, and 3) creating event excitement for high-velocity deal events and other peak shopping moments. As we deliver these programs to the highest standards of creativity and consistency, we build enduring mental availability to help our brands come to mind as the right choice for more customers, more easily and more often.

BASIC QUALIFICATIONS

• 7+ years of professional non-internship marketing experience
• Bachelor's degree
• Experience creating and managing complex, cross-team project plans
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Master's degree in marketing, advertising, business or equivalent
• Experience in creative operations or creative production with knowledge of marketing technology platforms and creative workflows

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.

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