ICX Group
Demand Generation Marketing Manager (B2B - IT Services) - Hybrid - Fort Lauderda
ICX Group, Fort Lauderdale, Florida, us, 33336
Demand Generation Marketing Manager (B2B - IT Services) - Hybrid - Fort Lauderdale, FL
Demand Generation Marketing Manager (IT Services Division) - HYBRID ROLE - FT. LAUDERDALE Our client's rapidly expanding Sales and Marketing team is experiencing annual revenue growth of over 40% year-over-year, driven by increasing demand for nearshore outsourcing, digital transformation, automation services, and more. As an
Demand Generation Manager , you will play a pivotal role in accelerating the growth of BPO and ITO services inbound marketing efforts focused in targeting companies in the healthcare vertical. This position is responsible for developing and executing a comprehensive marketing and lead generation strategy, with objectives to increase brand awareness, website traffic, qualified MQLs/SQLs, and ultimately new client acquisitions. This role reports directly to the VP of Marketing. Responsibilities Expertise : Expand your expert Service Line marketing knowledge to effectively position our client's BPO and ITO services and capabilities through various [digital] marketing channels. Propose strategies to drive website traffic and lead generation among targeted CIO and CTO decision-makers in the U.S. marketplace. Digital Marketing Collaboration : Work closely with the digital marketing team to optimize end-to-end performance for the Service Line's marketing channels, including: SEO optimization for new and existing healthcare content Paid ad campaigns for ITO services (Google Search, Bing, LinkedIn, and Remarketing) Email marketing tailored to healthcare audiences Social media and emerging channels like Clutch, G2, Capterra, etc. Performance Measurement & Analysis : Regularly measure, analyze, and report on lead generation performance, adjusting strategies as necessary to improve engagement and conversion rates. Budget Management : Manage the marketing budget allocated for the Service Line, ensuring efficient and effective resource allocation. Skills and Experience Bachelor’s Degree in Marketing, Business Administration, or a related field ( required ) 5+ Years of Experience in B2B digital marketing for
U.S. based organizations
( required ) Bonus if you have experience marketing SaaS, ITO, BPO, technology or nearshoring services Proven success in developing and executing
strategic
marketing campaigns targeting CIO's | CTO's. Experience with marketing automation and CRM platforms, such as HubSpot or Salesforce. Proficiency in Google Analytics, SEMrush, and other analytics tools. Excellent written and verbal communication skills to create compelling content and present marketing strategies effectively. Expertise in SEO, SEM, content marketing, email marketing, social media marketing and other paid ad strategies. Strong ability to analyze market trends, customer data, and campaign performance metrics. Must be based in South Florida (or close proximity/driving distance to the Fort Lauderdale area). Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Advertising Industries Outsourcing and Offshoring Consulting and Technology, Information and Media
Ensure you read the information regarding this opportunity thoroughly before making an application. #J-18808-Ljbffr Remote working/work at home options are available for this role.
Demand Generation Marketing Manager (IT Services Division) - HYBRID ROLE - FT. LAUDERDALE Our client's rapidly expanding Sales and Marketing team is experiencing annual revenue growth of over 40% year-over-year, driven by increasing demand for nearshore outsourcing, digital transformation, automation services, and more. As an
Demand Generation Manager , you will play a pivotal role in accelerating the growth of BPO and ITO services inbound marketing efforts focused in targeting companies in the healthcare vertical. This position is responsible for developing and executing a comprehensive marketing and lead generation strategy, with objectives to increase brand awareness, website traffic, qualified MQLs/SQLs, and ultimately new client acquisitions. This role reports directly to the VP of Marketing. Responsibilities Expertise : Expand your expert Service Line marketing knowledge to effectively position our client's BPO and ITO services and capabilities through various [digital] marketing channels. Propose strategies to drive website traffic and lead generation among targeted CIO and CTO decision-makers in the U.S. marketplace. Digital Marketing Collaboration : Work closely with the digital marketing team to optimize end-to-end performance for the Service Line's marketing channels, including: SEO optimization for new and existing healthcare content Paid ad campaigns for ITO services (Google Search, Bing, LinkedIn, and Remarketing) Email marketing tailored to healthcare audiences Social media and emerging channels like Clutch, G2, Capterra, etc. Performance Measurement & Analysis : Regularly measure, analyze, and report on lead generation performance, adjusting strategies as necessary to improve engagement and conversion rates. Budget Management : Manage the marketing budget allocated for the Service Line, ensuring efficient and effective resource allocation. Skills and Experience Bachelor’s Degree in Marketing, Business Administration, or a related field ( required ) 5+ Years of Experience in B2B digital marketing for
U.S. based organizations
( required ) Bonus if you have experience marketing SaaS, ITO, BPO, technology or nearshoring services Proven success in developing and executing
strategic
marketing campaigns targeting CIO's | CTO's. Experience with marketing automation and CRM platforms, such as HubSpot or Salesforce. Proficiency in Google Analytics, SEMrush, and other analytics tools. Excellent written and verbal communication skills to create compelling content and present marketing strategies effectively. Expertise in SEO, SEM, content marketing, email marketing, social media marketing and other paid ad strategies. Strong ability to analyze market trends, customer data, and campaign performance metrics. Must be based in South Florida (or close proximity/driving distance to the Fort Lauderdale area). Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Advertising Industries Outsourcing and Offshoring Consulting and Technology, Information and Media
Ensure you read the information regarding this opportunity thoroughly before making an application. #J-18808-Ljbffr Remote working/work at home options are available for this role.