Russell Tobin
What are we looking for in our Marketing Analyst?
Apply (by clicking the relevant button) after checking through all the related job information below.
Russell Tobin and Associates is seeking a
Marketing Analyst
for one of our top tech clients!
Location:
San Francisco, CA or New York, NY - Hybrid
Pay:
$60-65.98/hour
Schedule:
8am - 5:00pm, Monday - Friday
Contract Duration:
February - August 2025
Overview:
This role focuses on developing and executing SEM and App campaign strategies (including Google App Campaigns and Apple Search Ads), primarily emphasizing bidding optimization to drive performance at scale for global lines of business.
Responsibilities:
Designing and refining advanced bidding strategies. Monitoring and adjusting campaigns based on performance data. Experimenting with innovative bidding solutions to achieve goals like ROI, CPA, and growth metrics. Collaborating with marketing managers and cross-functional teams to align on strategies and deliver actionable insights.
Skills:
A Bachelor's degree or equivalent experience. At least 3-5 years of experience on SEM and/or other paid channels in a fast-paced, high-growth environment. An understanding of web and app media buying, tracking, and attribution. Experience using Excel or SQL. Excellent analytical skills are a must. Strong communication skills and ability to convey the why and how behind the what. Experience with app-based businesses and building campaign strategy for campaigns driving to app store and web. Global campaign management experience. Experience with incrementally testing and experimentation. Technical understanding of marketing and analytics technologies associated with the role. Robust report generation skills.
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Apply (by clicking the relevant button) after checking through all the related job information below.
Russell Tobin and Associates is seeking a
Marketing Analyst
for one of our top tech clients!
Location:
San Francisco, CA or New York, NY - Hybrid
Pay:
$60-65.98/hour
Schedule:
8am - 5:00pm, Monday - Friday
Contract Duration:
February - August 2025
Overview:
This role focuses on developing and executing SEM and App campaign strategies (including Google App Campaigns and Apple Search Ads), primarily emphasizing bidding optimization to drive performance at scale for global lines of business.
Responsibilities:
Designing and refining advanced bidding strategies. Monitoring and adjusting campaigns based on performance data. Experimenting with innovative bidding solutions to achieve goals like ROI, CPA, and growth metrics. Collaborating with marketing managers and cross-functional teams to align on strategies and deliver actionable insights.
Skills:
A Bachelor's degree or equivalent experience. At least 3-5 years of experience on SEM and/or other paid channels in a fast-paced, high-growth environment. An understanding of web and app media buying, tracking, and attribution. Experience using Excel or SQL. Excellent analytical skills are a must. Strong communication skills and ability to convey the why and how behind the what. Experience with app-based businesses and building campaign strategy for campaigns driving to app store and web. Global campaign management experience. Experience with incrementally testing and experimentation. Technical understanding of marketing and analytics technologies associated with the role. Robust report generation skills.
#J-18808-Ljbffr