Verse
Marketing Operations Specialist- HubSpot
Verse, San Francisco, California, United States, 94199
Marketing Operations Specialist - HubSpot
Location:
United States (Remote) What is Verse?
Is this your next job Read the full description below to find out, and do not hesitate to make an application. Climate change, policy pressures, and energy market volatility are driving companies across all industries to announce emissions reduction commitments. Despite these commitments, direct renewable energy purchases are currently only accessible to a small handful of the world's largest companies. Verse was created to solve this problem. Verse's mission is to make the case for clean energy irrefutable. Our software platform, Aria, is the first to leverage AI to help companies reduce their energy costs and emissions. By supporting customers at every stage of their decarbonization journey, Verse helps scale and accelerate corporate decarbonization. The Role As a Marketing Operations Specialist, you will play a critical role in optimizing and managing our HubSpot platform, ensuring seamless marketing, sales, and customer relationship workflows. Your expertise will help streamline our processes and enhance our outreach efforts. You will ensure data accuracy and automation while also providing the necessary reporting to track our marketing and sales effectiveness. If you're passionate about driving results and have a proven track record with HubSpot, we want to hear from you! Key Responsibilities HubSpot Administration & Management
Configure, customize, and maintain the HubSpot CRM, ensuring data accuracy, system efficiency, and hygiene. Develop and optimize workflows, sequences, and automation to improve lead and deal management. Manage HubSpot integrations with other tools such as ZoomInfo, Clay, Slack, and other third-party applications. Marketing & Sales Support
Work with marketing and sales teams to optimize lead generation, company/contact enrichment, and conversion processes. Implement email campaigns, landing pages, and forms while maintaining a comprehensive overview of all marketing efforts by account to prevent spam, avoid overlapping initiatives, and ensure well-sequenced outreach. Enable sales teams with tools to increase productivity, such as email templates and snippets, and automate follow-up sequences. Reporting & Analytics
Generate and analyze reports and dashboards on marketing campaign performance and sales funnel metrics, such as conversion rates and time to conversion. Generate reports to track overall company revenue performance and visualize trends. Generate dashboards to enable the sales team to conduct more effective sales based on customer engagement (e.g., website traffic, form submissions, etc.) and other customer intent signals. What We're Looking For (Minimum Qualifications) 2+ years of experience with HubSpot CRM. Proficiency in HubSpot workflows, automation, reporting, and integrations. Understanding of lead generation, company/contact enrichment, campaign performance tracking, and sales enablement tools. Ability to work cross-functionally with marketing, sales, customer success, and business operations (Biz Ops). What Will Make You Standout (Preferred Qualifications) Experience with Clay and ZoomInfo. What makes Verse a great place to work? We lead with empathy. Empathy for our teammates and our customers is central to who we are. We are open, honest, and transparent. Organizational and institutional trust is essential to tackling the world's most challenging problems. We move with balance and precision. Life is a delicate balance between the forces of creation, maintenance, and destruction. We are pursuing a labor of love. We are passionate about renewable energy technology and we like to dream big. Base Pay Range $70,000 - $100,000 This is the estimated base salary range for this position, which does not include the value of benefits or a potential equity grant. Benefits and Employee Perks Competitive compensation and equity grant at a high-growth start up Comprehensive benefits package including medical, dental and vision insurance, and 401k Flexible hours and unlimited PTO Diverse and inclusive working environment Verse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Technology, Information and Internet
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Location:
United States (Remote) What is Verse?
Is this your next job Read the full description below to find out, and do not hesitate to make an application. Climate change, policy pressures, and energy market volatility are driving companies across all industries to announce emissions reduction commitments. Despite these commitments, direct renewable energy purchases are currently only accessible to a small handful of the world's largest companies. Verse was created to solve this problem. Verse's mission is to make the case for clean energy irrefutable. Our software platform, Aria, is the first to leverage AI to help companies reduce their energy costs and emissions. By supporting customers at every stage of their decarbonization journey, Verse helps scale and accelerate corporate decarbonization. The Role As a Marketing Operations Specialist, you will play a critical role in optimizing and managing our HubSpot platform, ensuring seamless marketing, sales, and customer relationship workflows. Your expertise will help streamline our processes and enhance our outreach efforts. You will ensure data accuracy and automation while also providing the necessary reporting to track our marketing and sales effectiveness. If you're passionate about driving results and have a proven track record with HubSpot, we want to hear from you! Key Responsibilities HubSpot Administration & Management
Configure, customize, and maintain the HubSpot CRM, ensuring data accuracy, system efficiency, and hygiene. Develop and optimize workflows, sequences, and automation to improve lead and deal management. Manage HubSpot integrations with other tools such as ZoomInfo, Clay, Slack, and other third-party applications. Marketing & Sales Support
Work with marketing and sales teams to optimize lead generation, company/contact enrichment, and conversion processes. Implement email campaigns, landing pages, and forms while maintaining a comprehensive overview of all marketing efforts by account to prevent spam, avoid overlapping initiatives, and ensure well-sequenced outreach. Enable sales teams with tools to increase productivity, such as email templates and snippets, and automate follow-up sequences. Reporting & Analytics
Generate and analyze reports and dashboards on marketing campaign performance and sales funnel metrics, such as conversion rates and time to conversion. Generate reports to track overall company revenue performance and visualize trends. Generate dashboards to enable the sales team to conduct more effective sales based on customer engagement (e.g., website traffic, form submissions, etc.) and other customer intent signals. What We're Looking For (Minimum Qualifications) 2+ years of experience with HubSpot CRM. Proficiency in HubSpot workflows, automation, reporting, and integrations. Understanding of lead generation, company/contact enrichment, campaign performance tracking, and sales enablement tools. Ability to work cross-functionally with marketing, sales, customer success, and business operations (Biz Ops). What Will Make You Standout (Preferred Qualifications) Experience with Clay and ZoomInfo. What makes Verse a great place to work? We lead with empathy. Empathy for our teammates and our customers is central to who we are. We are open, honest, and transparent. Organizational and institutional trust is essential to tackling the world's most challenging problems. We move with balance and precision. Life is a delicate balance between the forces of creation, maintenance, and destruction. We are pursuing a labor of love. We are passionate about renewable energy technology and we like to dream big. Base Pay Range $70,000 - $100,000 This is the estimated base salary range for this position, which does not include the value of benefits or a potential equity grant. Benefits and Employee Perks Competitive compensation and equity grant at a high-growth start up Comprehensive benefits package including medical, dental and vision insurance, and 401k Flexible hours and unlimited PTO Diverse and inclusive working environment Verse is an equal opportunity employer. All applicants and employees are considered for hire, promotion, and compensation without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Technology, Information and Internet
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