DAZN
Department:
95-403 - CWC - P&E - Live Programming
To be considered for an interview, please make sure your application is full in line with the job specs as found below. Location:
US - New York Compensation:
$1 - $120,000 / year Description DAZN is the market leader in global sports streaming, providing fans with access to the world's best sports content. As we gear up for the
FIFA Club World Cup 2025 , we are looking for a dynamic and experienced
Senior Marketing Manager – Activations
to join our team. As
Senior Marketing Manager – Activations , you will lead high-profile marketing initiatives, brand activations, and event experiences. This role will be instrumental in shaping DAZN's
FIFA CWC
presence, ensuring impactful engagement with fans, and delivering exceptional live experiences across multiple activations. Key responsibilities:
US Trophy Tour:
Oversee the planning and execution of the US Trophy Tour, ensuring DAZN's presence is strategically integrated to maximize brand visibility and fan engagement. Venue & Stadium Activations:
Lead DAZN's activation efforts at stadiums during all 63 matches, coordinating on-site branding, fan interactions, and experiential marketing initiatives. Watch Parties:
Develop and manage DAZN's presence at watch parties, enhancing the fan experience and increasing brand affinity through innovative engagement strategies. Opening & Closing Ceremonies:
Work closely with event organizers to ensure DAZN has a compelling and integrated presence at major event ceremonies. Partner activations:
Work alongside our partners activations around the tournament, maximizing opportunities for DAZN storytelling. Charity Match Activation:
Lead DAZN's activation at the pre-tournament charity match, developing strategies that align with both brand objectives and community impact initiatives. Local Campaign Activation:
Execute large-scale DAZN marketing campaigns at the local level, ensuring alignment with global strategies while adapting for market-specific engagement. What we’re looking for:
Proven experience in event marketing and activations, preferably in large scale sports or live entertainment. Strong project management skills with the ability to oversee multiple high-profile activations simultaneously. Deep understanding of fan engagement and how to create memorable brand experiences in live settings. Ability to manage stakeholders, including internal teams, external agencies, rights holders, and event partners. Exceptional communication and organizational skills. Ability to thrive in a fast-paced environment and manage complex logistics. Passion for football and entertainment marketing.
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95-403 - CWC - P&E - Live Programming
To be considered for an interview, please make sure your application is full in line with the job specs as found below. Location:
US - New York Compensation:
$1 - $120,000 / year Description DAZN is the market leader in global sports streaming, providing fans with access to the world's best sports content. As we gear up for the
FIFA Club World Cup 2025 , we are looking for a dynamic and experienced
Senior Marketing Manager – Activations
to join our team. As
Senior Marketing Manager – Activations , you will lead high-profile marketing initiatives, brand activations, and event experiences. This role will be instrumental in shaping DAZN's
FIFA CWC
presence, ensuring impactful engagement with fans, and delivering exceptional live experiences across multiple activations. Key responsibilities:
US Trophy Tour:
Oversee the planning and execution of the US Trophy Tour, ensuring DAZN's presence is strategically integrated to maximize brand visibility and fan engagement. Venue & Stadium Activations:
Lead DAZN's activation efforts at stadiums during all 63 matches, coordinating on-site branding, fan interactions, and experiential marketing initiatives. Watch Parties:
Develop and manage DAZN's presence at watch parties, enhancing the fan experience and increasing brand affinity through innovative engagement strategies. Opening & Closing Ceremonies:
Work closely with event organizers to ensure DAZN has a compelling and integrated presence at major event ceremonies. Partner activations:
Work alongside our partners activations around the tournament, maximizing opportunities for DAZN storytelling. Charity Match Activation:
Lead DAZN's activation at the pre-tournament charity match, developing strategies that align with both brand objectives and community impact initiatives. Local Campaign Activation:
Execute large-scale DAZN marketing campaigns at the local level, ensuring alignment with global strategies while adapting for market-specific engagement. What we’re looking for:
Proven experience in event marketing and activations, preferably in large scale sports or live entertainment. Strong project management skills with the ability to oversee multiple high-profile activations simultaneously. Deep understanding of fan engagement and how to create memorable brand experiences in live settings. Ability to manage stakeholders, including internal teams, external agencies, rights holders, and event partners. Exceptional communication and organizational skills. Ability to thrive in a fast-paced environment and manage complex logistics. Passion for football and entertainment marketing.
#J-18808-Ljbffr