Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Overview
The Media Planner is to be the day-to-day steward on media communication for an assigned brand, including budget control and flow of digital media activity. They will be required to develop and maintain a strong knowledge of client business and apply online media understanding to help deliver against the client’s objectives. The Planner will work closely with the Supervisor in the development and communication of all media recommendations, and be responsible for management, oversight, and priority setting for Associates.
Responsibilities
- Assist the Supervisor in development of digital media plan options and recommendations
- Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
- Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
- Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore)
- Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations
- Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
- Ensure proper execution of digital media plans by monitoring buys/schedules
- Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
- Demonstrate creativity and agility when problem solving
- Deliver POVs/position papers on key client issues and/or client opportunities
- Prepare media authorizations per approved plans/project requests
Qualifications
- Bachelor’s degree (BA/BS)
- 1-2 years of Media Planning experience
- MediaTools knowledge is a must
- Familiarity with competitive systems (AdViews, Kantar, etc.) and research tools (MRI, Comscore, etc.)
- Strong proficiency in Excel
- Strong communication and presentation skills
- Professional, with strong teamwork skills
- Solution-oriented problem solver
- Adept at time management and handling shifting priorities
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
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