Health Talent Pro is hiring: Social Media Specialist in Nashville

Join to apply for the Social Media Specialist role at Healthtalentpro.

Overview
As a Social Media Specialist at our client in Nashville, Tennessee, you will be responsible for executing social strategies to drive engagement, brand advocacy, e-commerce sales, and recruitment. You will collaborate with various teams to develop innovative cross-platform programming and maintain a strong visual presence on social media platforms. The role requires a Bachelor's degree in Marketing or related field, along with 4+ years of experience in a similar capacity.

Key Responsibilities

• Execute social strategy to drive increased engagement, brand advocacy, e-commerce sales, and recruitment and job interest.
• Establish and reach/meet KPIs and benchmarking with reporting monthly on goals.
• Develop and execute innovative social cross-platform programming on Instagram, TikTok, Facebook, Pinterest, Threads, LinkedIn, Glassdoor, Indeed, Google My Business and emerging platforms.
• Gather UGC from employee networks, catalog, and leverage on social platforms.
• Create and direct visual presence on social media platforms. Maintain a strong visual personality and style guide.
• Develop monthly calendars across channels based on goals that incorporate content based on brand themes and goals including visual asset and/or prompt and caption/copy.
• Schedule all content, monitor all channel comments and DMs to reply within company standards and expectations.
• Work with Talent & Community team to create optimal influencer content strategy for owned social channels.
• Work with support and operational teams to address inquiries and escalate complaints as needed.
• Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Advertising and Other

Industries: Media Production and Social Networking Platforms