Social Media Manager Job at Market America Inc in Greensboro

Career Opportunities with Market America Inc

Careers At Market America Inc

Current job opportunities are posted here as they become available.

Market America | SHOP.COM, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Social Media Manager supporting our beauty and cosmetics brands.

Position Summary:

Are you an experienced social media manager with a passion for content creation in beauty and fashion? Our ideal candidate for the Social Media Manager role will have experience managing social media platforms, implementing social media strategies, and creating engaging content. You will be responsible for developing and executing social media content that aligns with our brand's vision and mission. You will work closely with our marketing and creative teams to create cohesive and dynamic social media campaigns. You will have the expertise to edit video content for reels and TikTok and will be able to edit photos and imagery using basic apps and editing skills. This role may require travel for photoshoots, meetups with the brand owner to create content, and for corporate events. We are looking for someone passionate about the beauty industry who can provide elevated styling for our growing brand.

Essential Functions and Responsibilities:

• Manage and maintain the brand's social media platforms, including but not limited to Instagram, Facebook, TikTok, Pinterest, and YouTube.
• Develop and execute social media campaigns that align with the brand's vision and mission.
• Plan, schedule, and post content across all social media platforms.
• Create engaging content such as graphics, videos, and copy that align with the brand's marketing strategy.
• Monitor and analyze social media metrics and provide monthly reports on social performance and strategy.
• Collaborate with our marketing and creative teams to ensure that social media content aligns with overall brand campaigns.
• Stay up-to-date with social media trends and suggest new strategies to engage consumers and drive sales.
• Manage influencer campaigns and collaborations to increase brand awareness and build relationships with key influencers in the industry.
• Respond to customer inquiries and comments on social media platforms in a timely and professional manner.
• Build creative assets via Canva or other creative suites in advance for the various social platforms.
• Follow the lead of the Creative team for branding direction while providing support and insight into social media initiatives and strategies.
• Edit and create video content that will be optimized for each platform.
• This position will play an integral role in supporting the Communications, PR, Brand, and Creative Team.
• This position will work closely with the Brand Owner and help strategize how to incorporate relevant brand posts, stories, and reels onto their account for cross-promotion and branding.
• You will be responsible for all content output across all channels, from content calendar planning and management to content creation, scheduling, and pushing content live.
• Build and engage communities on Facebook, TikTok, and Instagram via all relevant social outlets, reels, stories, posts, contests, etc.
• Pre-plan and attend corporate events and special brand-related events, photo shoots, and provide social coverage maintaining brand guidelines and content initiatives.
• Stay up to date on current and upcoming trends and innovations in the social media landscape, particularly in the luxury makeup industry, and communicate these to management for implementation into strategy.
• Create and distribute monthly internal eNewsletter to ensure all departments are aware of social media activities.

Education & Experience:

• Bachelor’s degree in English, journalism, marketing, communications, or related field.
• 5+ years of experience in media/social media and/or journalistic industry.
• Must be passionate about cosmetics and the beauty industry.
• Must possess strong communication skills.
• Experience with CapCut or other video editing applications is a must.
• Experience using social media scheduling tools like Later or Planoly is a must.
• Confident creating content that focuses on cosmetics.
• Experience managing and growing brands on social media.
• Willingness to travel, sometimes on short notice.
• Or a combination of equivalent experience, education, and training.

Computer/Communication Skills:

• Ability to multi-task, focus on priorities, and maintain attention to detail.
• Strong organizational and time management skills.
• Self-motivated, with the ability to work in teams and build good working relationships.
• Excellent interpersonal skills and follow-up skills.
• Proficient with analytics tools (Google Analytics, Facebook Analytics, etc.).
• An ability to recognize good design and maintain a consistent aesthetic.

Travel:

• Annual Conferences and product-related events (including but not limited to photo shoots, promotional events, etc.)
• Local and regional – 15% travel
• May include travel by air, car, boat, public transportation.

Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.

Qualified candidates should apply online. This position will work based in the greater Miami area and some travel is required. Sorry, we are not able to sponsor for this position.
Market America is proud to be an equal opportunity employer.