Hybrid Opportunity!
Job Title: Sr. Specialist, Marketing Data & Analytics
Client Location: Columbia, MD
Starting: 3/31/25
Salary/Pay Rate: $75,000- $96,000
Hours: Full-time
Job Description:
Position Overview: Sr. Specialist, Marketing Data & Analytics
The Sr. Specialist, Marketing Data & Analytics will play a key role in advancing our client's data-driven marketing strategy by delivering in-depth analyses and actionable insights to support student growth. This role requires a highly analytical thinker who can draw insights from diverse data sources to identify growth opportunities, mitigate risks, and recommend data-driven actions. Areas of focus include enrollment funnel performance, digital marketing efficiency, market demand analysis, total addressable market insights, and trend drivers.
Key Responsibilities:
- Conduct marketing and enrollment analyses, delivering executive summaries, detailed insights, and actionable recommendations to stakeholders.
- Serve as a key user of marketing data systems, ensuring comprehensive understanding of vendor tools, datasets, and channel-specific KPIs.
- Create dynamic, consumable dashboards and reports to measure business objectives.
- Operate as an internal consultant, effectively communicating insights to technical and non-technical audiences.
- Translate data into actionable insights, validating or identifying risks and opportunities.
- Craft compelling data narratives tailored to diverse audiences, from senior executives to frontline managers.
- Evaluate and synthesize data from multiple sources to uncover audience behaviors, outcomes, and marketing performance enhancement opportunities.
- Analyze and visualize marketing campaign and enrollment strategy effectiveness.
- Recommend and implement innovative performance measurement strategies aligned with business goals.
- Collaborate with IT and operations teams to streamline processes and improve conversion rates.
- Independently manage multiple projects and priorities, delivering timely support to internal clients.
- Interpret attribution data and provide actionable recommendations.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Engineering, Finance, Computer Science, Mathematics, or a related field.
- 3-5 years of experience in an analytical role, preferably with marketing or sales analytics focus.
- Strong proficiency in Power BI or similar BI tools, with hands-on data visualization experience.
- Familiarity with MS SQL and/or BigQuery; experience with Google Analytics and Salesforce data is a plus.
- Advanced skills in Microsoft Excel and PowerPoint.
- Exceptional verbal and written communication skills, with the ability to convey insights to both technical and non-technical audiences.
- Strong storytelling and presentation capabilities.
- Advanced analytical and problem-solving abilities.
- Excellent organizational and prioritization skills, with experience managing priorities in a matrixed environment.
- Demonstrated customer service orientation, with a tailored approach to delivering research and reporting based on stakeholder needs.
Benefits include:
- Health, dental, vision, life, and disability insurance.
- 401(k) retirement program with a 6% employer match.
- Participation in Flexible Time Off (FTO) policy.
- 12 paid holidays.