Job Title: Marketing Manager
Location: City of Industry, CA
Position Type: Full-time
We are passionate about water. Headquartered in the City of Industry, California, Brio is an industry leader that provides innovative clean water solutions. From modern water coolers to advanced residential, commercial, and industrial filtration systems, we strive to provide the highest quality and most innovative products to our customers.
At Brio, our marketing efforts are centered around understanding people and building awareness of how our products and services can meet their needs. We are seeking an experienced and versatile Marketing Manager who is eager to take on this challenge and more. The ideal candidate will have a proven track record in developing and executing marketing campaigns while managing and inspiring a team. This role requires proficiency in both day-to-day marketing activities and long-term strategizing, with the ability to thrive under tight deadlines to meet the company's evolving needs.
Objectives of this Role:
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies.
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
Responsibilities:
- Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging in all channels.
- Manage content and updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Required Skills and Qualifications:
- Proven success in developing marketing plans and campaigns.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Experience with marketing automation and CRM tools.
Preferred Skills and Qualifications:
- Bachelor’s degree (or equivalent) in marketing, business, or related field.
- Proficiency with online marketing and social media strategy.
- Proven success in designing interactive applications and networking platforms.
- Proven success in developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
Benefits/Perks:
We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including:
- Medical
- Dental
- Vision
- 401(k) Retirement Plan
- Paid Vacation Time
- Paid Holidays
- Life Insurance
Why work here?
“Our brand name is everywhere, and helping others get safe clean drinking water improves the quality of their lives. Customers love our product!”
How to Apply:
Interested candidates are invited to submit their resume and cover letter. We will contact you shortly if we decide to move forward with your application.
Equal Opportunity Employer:
Brio Water Technology, Inc. is an equal opportunity employer. We encourage candidates from all backgrounds to apply.
Join us at Brio Water Technology Inc., where innovation and attention to detail are at the forefront of what we do. This role is an excellent opportunity for an ambitious individual looking to make an impact in the field of water services and marketing, with the passion to grow their career in an organization ready to grow with you.