TransPerfect
Overview:
TransPerfect’s Finance division is seeking a Product Marketing Specialist to support go-to-market efforts across our language and technology solutions for financial services. This role focuses on building awareness, generating leads, enabling the sales team, and supporting strategic growth in high-value sectors including banking, asset management, insurance, fintech, and compliance.
This is a content-forward, revenue-aligned role that includes campaign execution, sales enablement ownership, and internal collaboration with stakeholders to identify and activate industry-specific use cases.
Responsibilities:
- Collaborate with product owners and sales leaders to define and execute go-to-market plans for finance-focused solutions.
- Support full-funnel campaigns that generate and nurture leads—developing campaign concepts, landing pages, email nurture sequences, and downloadable assets.
- Build compelling sales enablement tools including pitch decks, solution briefs, objection handling guides, and customer-facing ebrochures.
- Translate industry regulations and compliance challenges into digestible solution messaging that supports business development.
- Conduct market and competitor research to refine messaging, identify whitespace, and support positioning in niche finance segments.
- Partner with the content and digital teams to develop lead magnets and evergreen content for SEO and social.
- Maintain and organize go-to-market documentation including personas, positioning statements, and value propositions.
- Develop and promote case studies, testimonials, and proof points to help drive interest and influence buying decisions.
- Collaborate closely with finance subject matter experts to source insights and create relevant, differentiated content.
- Provide feedback on campaign performance and support optimization efforts across the funnel.
Requirements:
- 2–5 years of product or content marketing experience, ideally in financial services, fintech, or regtech.
- Experience producing and managing sales enablement assets tailored to compliance-driven or B2B audiences.
- Understanding of financial industry workflows, terminology, and buyer pain points.
- Skilled at working cross-functionally across marketing, sales, and subject matter experts.
- Familiarity with email marketing, CRM systems, and marketing automation platforms.
- Highly organized, with strong writing and research skills and an eye for compelling value storytelling.
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