Denken Solutions, Inc.
Job Title: Social Media Specialist
Location: Solon, OH
4-month contract role
On-Site role
Job Description:
- The Sr. Specialist, Social Media Community, is responsible for managing the organic social channels for major Client USA brands across TikTok, Instagram, Facebook, Twitter (X), and more.
- This role may also support in execution for larger, enterprise initiatives and projects for the team and organization.
- This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand.
- We’re looking for a motivated self-starter who’s passionate about connecting with consumers in relevant ways and can bring their expertise and ideas to collaborate on larger team initiatives.
PRIMARY RESPONSIBILITIES:
- Social Listening
- Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real time
- Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media
- Strategy
- Collaborate with brand and social team to execute the organic channel and content strategy for brands on organic social that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more
- Collaborate with team leadership on larger, enterprise-wide initiatives and projects and execute on workstreams to upskill the marketing organization, build social media capabilities, and drive business growth
Execution and Engagement
- Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams
- Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations
- Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing
- Bring a spirit of constant ideation by briefing for and/or creating lo-fi still or video content for organic social channels as needed
- Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships
- Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.
- Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed
- Integrated Marketing and Cross Functional Collaboration
- Bring forward social-led activation ideas, and collaborate with cross-functionals to develop and execute
- Partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations
- Coordinate Influencer Marketing campaigns in collaboration with influencer marketing manager and influencer marketing agency
- Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management
- Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team
- Reporting
Deliver quarterly reports and present to key stakeholders:
- Informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations
- All other duties as assigned as per brand and team needs
REQUIRED EDUCATION AND EXPERIENCE:
- In-depth understanding of the social media landscape
- Fluent in what the modern consumer wants and needs
- Completed Bachelors Degree
- Minimum of 3-5 years experience in social media management representing a brand or organization
- Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics
- Exceptional communication (written and oral) skills
- Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams
- Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing
PREFERRED EXPERIENCE:
- Experience with social listening tools like Talkwalker or other relevant tools
- Experience using Sprinklr social listening and publishing and other tools
- Experience with CPG brands, including work with large brands and partner agencies
- Content creation using Instagram Reels and/or TikTok
- Adobe Photoshop and other video editing software