Our client, the family office of a $5.5B CPG conglomerate, is poised for growth through strategic investments and the creation of a charitable arm. They are seeking an innovative Public Relations Senior Manager to drive communication strategies that elevate the visibility and reputation of this newly established family office. This role will span the family office's charitable foundation, diverse investment portfolios, and corporate communication initiatives for its publicly traded enterprises.
Reporting to the Group Vice Chair and CFO, the PR Senior Manager will collaborate closely with the Chairman and family members, shaping and sharing their legacy by documenting the Chairman's history and achievements. The role also involves managing global media relations (with a North American focus), ensuring cohesive internal and external messaging, and handling a variety of public relations and communications responsibilities.
This is a remote position based in the United States, operating on Eastern Time. It requires flexibility for business travel and after-hours commitments, given the global scope of operations.
Key Responsibilities
- Develop and implement comprehensive public relations and communications strategies to promote the family office and initiatives.
- Manage media relations, including drafting press releases, coordinating and preparing executive interviews, and responding to media inquiries.
- Assist the family office with their charitable initiatives and events, ensuring effective communication and positive public engagement.
- Ensure all communications are consistent with the family office's values, mission, and brand identity.
- Curate, document, and consolidate the Chairman's life history and career to showcase key achievements and milestones to enhance the family office's narrative and the Chairman’s reputation.
- Be responsible for the creation and distribution of internal and external communications, including newsletters, reports, and social media content.
- Collaborate with cross-functional teams at a top Consume Products Company to align communication strategies with business objectives.
- Monitor and analyze media coverage and public perception, providing regular reports to the executive team.
- Organize and manage events, such as press conferences, investor meetings, and community outreach programs.
- Serve as the primary spokesperson for the family office, representing the organization in public forums and media engagements.
- Develop and manage executive communications, including speeches, presentations, and internal memos, to ensure clear, consistent, and impactful messaging from the leadership team.
- Build and maintain relationships with key stakeholders, including media representatives, investors, and community leaders.
- Develop and implement crisis communication strategies to effectively manage and mitigate potential reputational risks, ensuring timely and transparent communication with stakeholders during critical situations.
- Stay current with industry trends and best practices in public relations and communications.
Experience and Professional Qualifications
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- 7-15 years of experience in public relations and/or communications, preferably within the commercial, financial services sectors, family offices, or agencies.
- Proven track record of developing and executing successful communications and PR campaigns to increase awareness, reputation, and promote investors relations.
- Experience working with national and international media outlets.
- Ability to think strategically and creatively, with strong problem-solving skills.
- Superior written and verbal communication skills.
- Experience managing social media platforms and digital communication strategies.
- Strong organizational skills and the ability to manage multiple projects while navigating ambiguity and competing deadlines.
- High level of professionalism and the ability to maintain confidentiality.
- An understanding and appreciation of the Chinese culture in a professional and general context.
- Proficient in written and spoken Mandarin Chinese preferred.
- A self-starter with an entrepreneurial mindset and a can do attitude.
- Proficiency in Microsoft Office Suite and PR software tools.
SE# 510706103