Dutch Pet is on a mission to increase access and care to pets across the country, delivering relief to both pets and their pet parents by connecting them virtually with vets across the county.
We are excited about tackling the hard problems in an effort to help every dog and cat live their happiest possible life. As the only veterinary telemedicine service that can write prescriptions for our customers virtually, we’re uniquely positioned to actually solve the issues of our customers. A recent customer review put it best “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds”.
We have world class investors in Forerunner Ventures, Eclipse Venture Capital, and Bling Capital. We have an experienced team who have built successful startups from the ground up (Hims, Plushcare, Nasty Gal) as well as helped grow successful enterprises (Trip Advisor, Walmart). Dutch has recently been featured in TechCrunch, Forbes, Wired, and Modern Retail.
Role responsibilities
- Strategize, build and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels that optimize for retention and LTV (including email, SMS, and Referral).
- Continuously conduct A/B tests and analyze results to develop insights that improve acquisition and win-back conversion rate (cart conversion, key membership onboarding benchmarks, dunning, and churn mitigation).
- Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC.
- Create prospect nurture programs to ensure long-term engagement for our growing customer base
- Owning KPI reporting, including weekly and monthly updates
- Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts
Why you're a great fit:
- 6+ years of experience in email/SMS marketing for D2C subscription or membership businesses
- Impact Focus: portfolio history of revenue impacts made by lifecycle strategies you have implemented
- Experience building communications programs through CRM and/or marketing automation systems
- Strong skills in analyzing metrics and extracting actionable insights
- Ability to work autonomously, scrappy and resourceful, and has strong creative sensibilities
- Experience leading cross functional initiatives to get things done - brief building, templates, processes for working with in house teams, ie. creative, organic social
- Self-starter who can work through immediate challenges while recommending modifications for enhanced
Bonus points if you have:
- Experience working with either startups, telehealth, or the pet industry previously
- Experience in eCommerce businesses, bonus if there was a membership or subscription component
- Have a pet/love animals!
Benefits:
- Hybrid working model with 2 in office days (Monday and Tuesday) at our Oakland office and all other days remote
- Competitive compensation
- Flexible PTO
- Health, Dental and Vision Insurance
Dutch Guiding Principles:
- Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
- Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
- Creativity is our Catnip – Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
- Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.