Advantage Solutions is hiring: Media Planner in St. Louis

Summary

M E D I A P L A N N E R

Advantage Unified Commerce is built to be the world’s most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media, ecommerce, and trade marketing to unlock commerce potential for some of the world’s best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy.

The Media Planner is responsible for supporting day-to-day planning and implementation of self-service retail media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

C O R E R E S P O N S I B I L I T I E S

• Support day-to-day project team in planning, buying and management of self-service retail media campaigns for assigned accounts.
• Research potential media partners/tactics and evaluate opportunities.
• Collaborate with retail media partners to schedule meetings, gather ad specs/program requirements, and understand new offerings.
• Set up and manage campaign architecture, targeting and bid strategies, QA, and in-platform optimizations.
• Ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad).
• Collaborate with Analytics to ensure proper measurement, reporting, insights, and optimization takes place.
• Manage program budgets, invoicing, and billing reconciliation.
• Manage junior team members as needed.

Q U A L I F I C A T I O N S

• 2-5 years hands-on digital media planning and buying experience in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred.
• Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs).
• Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data).
• Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting.
• Meticulous and well organized with effective communication skills (written & verbal).
• Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated.
• Able to collaborate cross-functionally in a fast-paced environment.
• Experience with Microsoft Excel and PowerPoint.

S U P E R V I S O R Y R E S P O N S I B I L I T I E S

• Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources.
• May delegate work of others and provide guidance, direction and mentoring to indirect reports.

T R A V E L A N D / O R D R I V I N G R E Q U I R E M E N T S

• Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
• Travel up to 20%.

A D D I T I O N A L I N F O R M A T I O N R E G A R D I N G J O B D U T I E S A N D D E S C R I P T I O N S

• Job duties include additional responsibilities as assigned by one’s supervisor or another manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. AUC reserves the right at any time with or without notice to alter or change job responsibilities, reassign, or transfer job position or assign additional job responsibilities, subject to applicable law. AUC shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Job Will Remain Open Until Filled

Important Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.