Summary
Enterprise Marketing and Communications is seeking to hire a Photographer.
As VCU’s integrated communications and marketing office, the Division of Enterprise Marketing and Communications thrives on collaboration and innovation. In our work, we reflect the culture of the university and health system community. We leverage the power of our institutional knowledge to deliver results, foster an equitable and supportive work environment to empower our talent, and work hard to tell impactful stories about VCU and VCU Health.
The Photographer is responsible for contributing to VCU Enterprise Marketing and Communications (EMC) visual storytelling expertise by creating bold visual messages that inspire viewers to connect with the VCU brand. This position reports to the Director of Video and Photography Services and collaborates with cross-functional teams across the VCU enterprise. The Photographer serves as a proactive champion for advancing the VCU brand through creating compelling videos that shape favorable brand perceptions for VCU.
The Photographer position requires a multi-talented expert, able to produce still photography ranging from high-end marketing imagery that embodies the VCU brand to news, portraiture and basic news/social media video. The ideal candidate loves visual storytelling, embodies creativity, thinks outside the box, and can execute high-quality photography and video with efficiency and professionalism.
This role requires an ability to inspire creative partners, concept still photography ideas, collaborate with stakeholders across the university, and produce content. It's equal parts conceptual and executional -- with the ability to bring ideas big and small to life through photography and basic video. It requires a talent that's unafraid to push creative frontiers, experiment, and encourage others to do the same. The Photographer will create and produce high-quality content for brand marketing, brand journalism, owned websites, social media platforms, and various other media channels that meet the strategic needs of the university.
Core Functions
- Candidates must possess a solid understanding of current photography and video techniques and trends that inform structured storytelling that move viewers to connect with the VCU brand.
- Particular emphasis on the candidate’s demonstrated ability to create brand storytelling through exemplary photography skills.
- A proficient communicator of visual creative strategy, with the ability to provide, take and deliver up an approved creative direction.
- The ability to manage multiple photography and video news assignments with great attention to detail.
The position collaborates with the following key functional areas:
- Director of Photography and Video, Marketing
- Executive Creative Director, Marketing
- Digital Director, Marketing
- Director of VCU News Operations
- Director of Public Relations, Monroe Park Campus
- Director of Public Relations, VCU Health
- Director of Video, VCU Health