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CPP

CPP is hiring: Marketing Specialist in Santa Rosa

CPP, Santa Rosa, CA, United States, 95402

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CPP Clinics is a leading provider of medical aesthetics services, offering innovative treatments across multiple medspas under the CPP umbrella. We are dedicated to delivering exceptional patient experiences and outstanding results, utilizing advanced technologies and personalized care.

Role Overview:

Managing marketing execution for specific clinics including social media content development, management, event coordination, and influencer outreach. Working with agencies and CPP central services to bring marketing programs to life.

Responsibilities:

  • Content Development & Social Media Management:
    • Develop and execute monthly and quarterly marketing campaigns with company marketing leads.
    • Manage social media platforms by posting content, engaging with followers, and updating profiles.
    • Create and manage brand collateral (brochures, flyers, business cards, social media images) utilizing company design services.
    • Capture and edit video content for marketing and educational purposes.
    • Highlight staff milestones on social media.
  • Event Coordination & Influencer Outreach:
    • Plan and execute office events, including the annual flagship event.
    • Build relationships with local businesses for joint events and community engagement.
    • Identify and collaborate with influencers to promote our services.
  • Digital Marketing & Analytics:
    • Develop and implement SEO strategies and manage PPC campaigns (Google Ads, social media ads) with the media team.
    • Measure and analyze marketing campaign performance to inform strategic decisions.
    • Maintain and update website content for optimal user experience and conversion.
    • Use AI-driven tools and automation to enhance digital marketing efforts.
    • Manage campaign optimization and lead tracking.
  • Customer Relationship Management (CRM):
    • Leverage the CRM system to convert leads into consultations and ensure accurate customer data.
    • Create and execute email marketing campaigns to nurture leads and retain clients.
    • Utilize data-driven insights to personalize customer experiences and optimize marketing efforts in collaboration with CRM and design teams.
    • Monitor conversion rates in our CRM (GoHighLevel).
    • Coordinate monthly email blasts.
  • Additional Responsibilities:
    • Organize newsletters and manage email subscriber lists.
    • Assist in staff marketing training sessions.
    • Contribute to the development of lead acquisition tactics.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-4 years of experience in marketing, preferably in healthcare or beauty.
  • Strong understanding of digital marketing, including SEO, PPC, and social media.
  • Excellent written and verbal communication skills.
  • Proven ability to manage multiple projects simultaneously and meet deadlines.
  • Understanding in using CRM systems and marketing automation tools.
  • Creative thinker with strong problem-solving skills.
  • Ability to work collaboratively with CPP's central marketing team and other stakeholders.