Groupe APP - APP Group
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About APP Group APP Group
is the Montreal-based parent company of Mackage and SOIA & KYO brands with offices currently in Montreal, New York, Miami, Shanghai, Munich, Paris and Seoul. MACKAGE Specialists in all-season protection since 1999, Mackage merges the finest, most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature silhouettes. A global outerwear leader defined by a commitment to exceptional quality, purpose, and performance with a focus on aesthetic innovation. SOIA & KYO Founded in Montreal in 2004, SOIA & KYO celebrates beauty in simplicity and the joy of life's simple moments. As a premium outerwear brand, we are committed to sustainability and creating better products for people and the planet. Known for fine fabrics and versatile styling, SOIA & KYO is a celebrity favorite, recognized globally and sold in North America, Europe, and Asia. APP Group is committed to employment equity and invites applications from women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons and otherwise marginalized persons. In this document, the use of the masculine gender is intended solely to lighten the text. Job Summary MACKAGE , the iconic leader in luxury outerwear, and
SOIA & KYO
a premium brand committed to sustainability and known for elevated simplicity and refined design, are seeking a visionary
Senior Director, Global Public Relations
to shape and amplify their global brand narratives. In this high-impact role, this leader will develop and lead strategic PR initiatives that strengthen visibility, deepen cultural relevance, and cultivate meaningful relationships across media, influencers, and key stakeholders. They will work cross-functionally to ensure a consistent, compelling voice for both brands across all markets. What you’ll do Develop and execute a global PR strategy aligned with our brands visions, business objectives, and market positioning. Drive strategic partnerships and collaborations that enhance our brands prestige and cultural relevance. Create and maximize exposure through events, retail openings, collections launches and collaborations. Develop global strategies for engaging influencers, VIPs, and brand ambassadors to amplify brand presence. Manage influencers and celebrities' agreements Oversee press releases, media pitches, and communication strategies. Develop protocols for handling social media and public controversies. Collaborate with marketing, ecommerce and creative teams to ensure PR efforts align with campaign objectives. Lead a high-performing PR and communication team, fostering creativity, innovation, and excellence. Manage global PR budgets, ensuring ROI-driven strategies and effective resource allocation. What you’ll bring Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. Experience: 8 to 10 years of experience in public relations, communications, or brand strategy in the fashion and/or luxury industry. Technical skills & competencies: Proven track record in global PR campaign execution, media relations, and crisis management. Strong relationships with top fashion, luxury, and business journalists, editors, and influencers. Exceptional written and verbal communication skills; multilingual proficiency is a plus. Experience working in fast-paced, high-profile luxury or fashion brands with global reach. We want to get to know you Seniority level
Mid-Senior level Employment type
Full-time Job function
Public Relations and Marketing Industries Retail Apparel and Fashion
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About APP Group APP Group
is the Montreal-based parent company of Mackage and SOIA & KYO brands with offices currently in Montreal, New York, Miami, Shanghai, Munich, Paris and Seoul. MACKAGE Specialists in all-season protection since 1999, Mackage merges the finest, most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature silhouettes. A global outerwear leader defined by a commitment to exceptional quality, purpose, and performance with a focus on aesthetic innovation. SOIA & KYO Founded in Montreal in 2004, SOIA & KYO celebrates beauty in simplicity and the joy of life's simple moments. As a premium outerwear brand, we are committed to sustainability and creating better products for people and the planet. Known for fine fabrics and versatile styling, SOIA & KYO is a celebrity favorite, recognized globally and sold in North America, Europe, and Asia. APP Group is committed to employment equity and invites applications from women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons and otherwise marginalized persons. In this document, the use of the masculine gender is intended solely to lighten the text. Job Summary MACKAGE , the iconic leader in luxury outerwear, and
SOIA & KYO
a premium brand committed to sustainability and known for elevated simplicity and refined design, are seeking a visionary
Senior Director, Global Public Relations
to shape and amplify their global brand narratives. In this high-impact role, this leader will develop and lead strategic PR initiatives that strengthen visibility, deepen cultural relevance, and cultivate meaningful relationships across media, influencers, and key stakeholders. They will work cross-functionally to ensure a consistent, compelling voice for both brands across all markets. What you’ll do Develop and execute a global PR strategy aligned with our brands visions, business objectives, and market positioning. Drive strategic partnerships and collaborations that enhance our brands prestige and cultural relevance. Create and maximize exposure through events, retail openings, collections launches and collaborations. Develop global strategies for engaging influencers, VIPs, and brand ambassadors to amplify brand presence. Manage influencers and celebrities' agreements Oversee press releases, media pitches, and communication strategies. Develop protocols for handling social media and public controversies. Collaborate with marketing, ecommerce and creative teams to ensure PR efforts align with campaign objectives. Lead a high-performing PR and communication team, fostering creativity, innovation, and excellence. Manage global PR budgets, ensuring ROI-driven strategies and effective resource allocation. What you’ll bring Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. Experience: 8 to 10 years of experience in public relations, communications, or brand strategy in the fashion and/or luxury industry. Technical skills & competencies: Proven track record in global PR campaign execution, media relations, and crisis management. Strong relationships with top fashion, luxury, and business journalists, editors, and influencers. Exceptional written and verbal communication skills; multilingual proficiency is a plus. Experience working in fast-paced, high-profile luxury or fashion brands with global reach. We want to get to know you Seniority level
Mid-Senior level Employment type
Full-time Job function
Public Relations and Marketing Industries Retail Apparel and Fashion
#J-18808-Ljbffr