Content Manager
Part-Time | Hybrid in LA / SoCal | Kavala Collective
Kavala Collective is looking for a Content Manager to lead the creation, editing, and management of high-performing content across paid and organic channels. You'll work directly with the Founder and creative team to produce scroll-stopping content for Instagram, TikTok, Pinterest, YouTube Shorts, and Meta Ads.
About Kavala Collective
Kavala Collective is a wanderlust-inspired surf + activewear brand designed for the modern-day girlie — balancing feminine style with high-performance function. Inspired by the world's most beautiful destinations, we create versatile pieces for every adventure under the sun.
The Role
Strategy + Execution of Content
Collaborate directly with the Founder to develop content strategies for both paid and organic channels
- Analyze internal data, paid performance & industry trends to make relevant and strategic content recommendations
Set and hit goals for content both paid and organic content
- High-performing digital ad content (ROAs, CPA, CTR)
- High-performing and high-reaching organic content (views, likes, comments, shares, DMs, link clicks, etc.)
Manage and organize entire content pipeline from planning to execution
- Create strategic monthly content requirements for organic channels and paid
- Create and manage content briefs for our internal team and our external UGC creators
- Edit content into final, platform-ready assets across paid and organic
- Manage, organize, and distribute final content in shared drives for cross-functional use
Edit + Create Platform-Ready Content
- Capture and create original content (of products, models, founder, lifestyle moments, etc.)
- Edit content from both internally created and UGC sources
- Create high performing assets for both: Paid Digital platforms - Meta + Tik Tok, Organic platforms - IG, Tik Tok, Youtube Shorts, pinterest, etc.
- Expert creator: Comfortable with native editing tools + third-party apps to produce engaging, trend-driven content
- Your output will be content that is on-brand, converts, performs, achieves our KPIs and resonates with the Kavala audience
UGC Program Management
Own Kavala’s UGC creator program end-to-end
- Source and vet creators - IG, Tik Tok, Youtube, etc.
- Manage all creator communications, contracts, briefs, and negotiations
- Review and request content edits when needed
- Organize and edit UGC assets into platform-ready content
- Track and report on creator performance post-launch
Social Media Management
- Manage all of our social media channels - IG, Tik Tok, Pinterest, Youtube, etc.
- Expert at all things organic growth marketing
- Create content schedule and social media plans to share with founder
- Execute content strategy, scheduling, posting, copywriting
- Manage community by engaging in comments, DMs, with other accounts, etc.
About You
- 3+ years experience in content creation, social media management, and a proven track record in creating high-performing content (fashion, surf, wellness, or lifestyle niches preferred)
- Strong understanding of content strategy and brand-building through storytelling
- Expert in native editing tools + third-party editing apps
- Strong experience in managing UGC or content briefs
- Skilled in creating social-first content (Reels, TikToks, UGC)
- Excellent visual eye and creative sensibility
- Strong copywriting and storytelling abilities
- Ability to collaborate directly with the Founder and creative team
- Passionate about surf, travel, and the Kavala Collective lifestyle
- Proven track-record in scaling social media accounts (nice to have)
This role will start as part-time / contracting and will become available to full-time if that was desired and for the right person.
Please only apply if you have a proven track record of creating high-performing content for organic and digital channels.
IMPORTANT: Please attach / link your content portfolio with your application