Russell Tobin & Associates is currently seeking a Campaign Analytics Manager to work for one of our top global tech clients! The Campaign Analytics Manager plays a pivotal role in understanding the impact of YouTube’s marketing on its business objectives - with a focus on YouTube Music Premium Marketing.
Pay: $75-$83/hr. depending on experience
Location: Playa Vista, CA (Hybrid)
Schedule: M-F8a-5p
Responsibilities
- Frame and translate business questions into appropriate measurement plans that will inform strategic and tactical business decisions for go-to-market planning
- Recommend and develop methodologies for measurement
- Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing on core success metrics and KPIs and inform business decisions
- Effectively communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways
- Program manage analytics projects for YouTube Music Premium marketing
Requirements:
- Bachelor's degree in a research or quantitative field, or equivalent practical experience.
- 6 years of experience in marketing analytics and campaign measurement methodologies, including hands-on experience designing, scoping, executing and delivering marketing campaign effectiveness measurement on business outcomes
- 6 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations
- Experience working on a cross-functional team, managing projects with multiple stakeholders and priorities.
- Prior marketing insights experience working in CPG, tech, retail, TV, media, music, subscription services
- Understanding of advanced analytics methods: matched market tests, marketing mix modeling
- Experience in statistical software R, SPSS, Python or similar, SQL, Google Analytics
- Experience building user-facing data dashboards
Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.