Smartland LLC

Digital Content Manager Job at Smartland LLC in Cleveland

Smartland LLC, Cleveland, OH, United States, 44101

Greater Cleveland Metropolitan Area, OH

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Develop content marketing strategies that support the client through the marketing funnel, awareness (and lead generation), and progression to consideration, conversion, adoption, and repeated conversion.
Manage external relationships with copywriters, social media influencers, graphic designers, CGI artists, etc. to develop compelling digital content while managing deliverables, budgets, and timelines.
Define marketing KPIs and experimental planning, work in alignment with existing attribution modeling.
Increase utilization in marketing automation to improve processes and productivity.
Implement and perfect new marketing approaches to reach key audiences including identifying media and communication channels to support products and programs.
Manage multiple projects and priorities in a fast-paced environment.
Keep project completion timely by managing planning dates.

Bachelor’s Degree
Minimum 4 years of marketing experience, ideally leading digital and content marketing initiatives.
A combination of creativity and analytical experience with the ability to plan digital campaigns that engage, inform, and motivate.
Exceptional problem-solving skills with the ability to work within a team environment while managing multiple projects with strict deadlines.
Proficiency in CRM and marketing automation platforms.
Working knowledge of various platforms and tools such as Google Analytics, Google Ads, Trello, SEMRush, Fiverr, Upwork, G-Suite Tools, Sendible.
Proven track record of managing deadlines and communicating performance KPIs & ROI to integrated teams.
Strong problem-solving and analytical skills. Comfortable making recommendations and driving decisions.

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