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A & B Tech Ltd

Digital Marketing Specialist

A & B Tech Ltd, Fremont

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Job Title: Digital Marketing Specialist

Location: Remote

Job Type: Full-Time

Reports To: Marketing Manager

Job Summary:

We are seeking a creative and results-driven Digital Marketing Specialist to join our marketing team. This role is responsible for planning, executing, and optimizing our digital marketing efforts across various online channels. The ideal candidate has a strong grasp of current marketing tools and strategies and is able to lead integrated digital campaigns from concept to execution.

Key Responsibilities:
  • Develop and execute digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising
  • Manage and maintain the company’s website and social media presence
  • Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Business Suite
  • Conduct keyword research and optimize website content for search engines (SEO)
  • Create engaging content for various platforms including web, email, and social media
  • Collaborate with internal teams to create landing pages and optimize user experience (UX)
  • Stay up-to-date with digital marketing trends, technologies, and best practices
  • Manage paid ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) to drive traffic and conversions
  • A/B test and optimize campaigns for maximum ROI
  • Support lead generation efforts through digital strategies
Requirements:
  • Bachelor’s degree in Marketing, Communications, or related field
  • Proficiency in marketing software and tools (e.g., Google Analytics, Google Ads, Meta Ads, HubSpot, Mailchimp, SEMrush)
  • Strong understanding of SEO, SEM, email marketing, and social media platforms
  • Experience with content management systems (e.g., WordPress)
  • Excellent written and verbal communication skills
  • Creative thinking and problem-solving mindset
  • Ability to manage multiple projects and deadlines
Preferred Qualifications:
  • Google Ads or Google Analytics certification
  • Experience with video marketing and/or influencer marketing
  • Knowledge of HTML/CSS is a plus
  • Familiarity with CRM systems and automation tools
Benefits:
  • Competitive salary and performance bonuses
  • Health, dental, and vision insurance
  • Remote work flexibility
  • Career development opportunities
  • Fun, collaborative team culture