Descript
As a Product Marketing Director at Descript, you will play a pivotal role in bringing our video content suite to new customers, and helping existing customers get the most out of their subscription. Collaborating closely with cross-functional teams, you will define distinctive and memorable ways to position Descripts offering, and develop campaigns that bring to life our most differentiating features. Additionally, you will represent the voice of prospect and customer communitiesdriving internal understanding of their use cases, motivations, and needs. Your work will help us deepen credible relationships with new and existing customers. This role directly manages multiple Product Marketers, and reports to the Head of Brand. What Youll Do
Positioning & Messaging:
Youll guide the Product Marketing teams approach to positioning our offering in the crowded landscape of creative tools, and crisply articulating the benefits of our features with a particular focus on communicators who can use Descript in their teams of marketers, L&D professionals, sales, and support experts. Brand-building in the AI landscape:
Youll help define, articulate, and continuously reinforce Descripts perspective on how AI should show up in creative workflows. Audience knowhow:
Youll help build internal understanding of priority personas, and create resources that help cross-functional collaborators understand their needs. Campaigns that drive growth & engagement:
Youll partner with the Growth team to drive efficient acquisition of priority audiences. Youll partner with Sales to support the highest-impact efforts in lead generation and enablement. Youll partner with content, design, and community to drive feature adoption and retention. Connect the dots between feature awareness, adoption, and customer health:
You will develop frameworks that help the marketing and product teams reason about which features to prioritize throughout stages of the customer lifecycle, based on persona and use case. Advise on growth and pricing strategies to maximize ARR:
As Descript continues to optimize pricing and packaging for our subscription plans, youll bring customer and industry knowhow to the conversation. Be the marketing bridge to product:
You will ensure that youand all the Product Marketing Managershave the operational habits and relationships in place to work in lockstep with the engineering, product, and design teams. What You Bring
Deep expertise:
15+ years as a proven product marketing leader, with experience working in SaaS business and marketing technical products. Ideally you have some experience in a startup environment. Campaigns youve developed and led have made an impact on growth, engagement, and LTV. Experience developing teams:
7+ years of people-management, that have informed thoughtful approaches to helping team members learn, explore, and do their best work. An ownership mindset:
Broad curiosity and interest in the technical and user-facing aspects of a product; a commitment to craft and an eagle-eye for detail; a supernatural ability to see around corners. Flawless communication:
In cross-functional relationships, in strategy documentation, in campaign analysis and guidance for improvementyour written and verbal communication is clear and galvanizing. Fluency using self-serve data tools to make decisions:
You make Hex and Amplitude dashboards in your sleep. And you know how to ask the right questions of Data Science and Research collaborators. Bonus strengths
Fluency with creative tools Keeping up with the internet zeitgeist, and knowing how to ride the waves The base salary range for this role is $220,000-250,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, and location, and they may vary from the amount above. Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company. Descript is an equal opportunity workplacewe are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive. Apply for this job #J-18808-Ljbffr
Positioning & Messaging:
Youll guide the Product Marketing teams approach to positioning our offering in the crowded landscape of creative tools, and crisply articulating the benefits of our features with a particular focus on communicators who can use Descript in their teams of marketers, L&D professionals, sales, and support experts. Brand-building in the AI landscape:
Youll help define, articulate, and continuously reinforce Descripts perspective on how AI should show up in creative workflows. Audience knowhow:
Youll help build internal understanding of priority personas, and create resources that help cross-functional collaborators understand their needs. Campaigns that drive growth & engagement:
Youll partner with the Growth team to drive efficient acquisition of priority audiences. Youll partner with Sales to support the highest-impact efforts in lead generation and enablement. Youll partner with content, design, and community to drive feature adoption and retention. Connect the dots between feature awareness, adoption, and customer health:
You will develop frameworks that help the marketing and product teams reason about which features to prioritize throughout stages of the customer lifecycle, based on persona and use case. Advise on growth and pricing strategies to maximize ARR:
As Descript continues to optimize pricing and packaging for our subscription plans, youll bring customer and industry knowhow to the conversation. Be the marketing bridge to product:
You will ensure that youand all the Product Marketing Managershave the operational habits and relationships in place to work in lockstep with the engineering, product, and design teams. What You Bring
Deep expertise:
15+ years as a proven product marketing leader, with experience working in SaaS business and marketing technical products. Ideally you have some experience in a startup environment. Campaigns youve developed and led have made an impact on growth, engagement, and LTV. Experience developing teams:
7+ years of people-management, that have informed thoughtful approaches to helping team members learn, explore, and do their best work. An ownership mindset:
Broad curiosity and interest in the technical and user-facing aspects of a product; a commitment to craft and an eagle-eye for detail; a supernatural ability to see around corners. Flawless communication:
In cross-functional relationships, in strategy documentation, in campaign analysis and guidance for improvementyour written and verbal communication is clear and galvanizing. Fluency using self-serve data tools to make decisions:
You make Hex and Amplitude dashboards in your sleep. And you know how to ask the right questions of Data Science and Research collaborators. Bonus strengths
Fluency with creative tools Keeping up with the internet zeitgeist, and knowing how to ride the waves The base salary range for this role is $220,000-250,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, and location, and they may vary from the amount above. Descript is the special company that's in possession of both product market fit and the raw materials (passionate user community, great product, large market) for growth, but is still early enough that each new employee has a measurable influence on the direction of the company. Descript is an equal opportunity workplacewe are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive. Apply for this job #J-18808-Ljbffr