24 Seven Talent
Client Overview: Our client, skincare brand, is seeking a Senior Social Media Manager to join their team.
**You must have beauty experience – specifically skincare or body care brands to be considered for this role!**
Senior Social Media Manager Responsibilities:
- Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels
- Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments
- Track platform trends and innovations to ensure our content stays relevant and differentiated
- Lead all community engagement—respond to DMs and comments, foster conversations, and act as the brand’s voice in real time
- Build strong relationships with our most loyal followers, brand fans, and customers
- Monitor sentiment and surface insights from the community to inform content and product direction
- Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)
- Be comfortable both behind and in front of the camera; act as on-screen talent when needed
- Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
- Ensure all content aligns with our brand’s visual identity and tone
- Manage relationships with influencers and content creators
- Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
- Source and manage user-generated content and ensure proper usage rights
- Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
- Use data to inform creative testing and optimize content for better results
Senior Social Media Manager Qualifications:
- Deep familiarity with and passion for social media, especially Instagram and TikTok
- Beauty industry experience required
- Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles
- On-camera confidence with a strong, relatable screen presence
- iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot
- Strong writing skills and an instinct for brand voice and storytelling
- Experience working with influencers or creators, preferably in a brand or agency setting
- Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)
- Proactive, collaborative, highly organized, and detail-oriented
- Enthusiastic about skincare, beauty, wellness, or lifestyle content
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.