Senior Manager, Growth and Marketing Analytics

Senior Manager, Growth and Marketing Analytics Business Strategy Remote Full-time Apartment List is seeking a Senior Manager, Growth & Marketing Analytics to elevate our marketing measurement capabilities and drive more efficient, data-informed growth and user acquisition channel diversification. Reporting to the VP of Data & Insights, this role will lead marketing analytics strategy across user acquisition and retention channels, serve as a thought partner to marketing leadership, and build a culture of insight, experimentation, and action. This is a high-impact, cross-functional leadership role that requires a strong mix of analytical rigor, business intuition, strong cross-functional communications, and team development and collaboration skills. As Senior Manager, Growth & Marketing Analytics on our Data & Insights team, you will focus on our expanding user growth channels, drive the analytics and measurement approach roadmap, implement impact measurement models, partner closely with finance and performance marketing leadership on budgeting decisions, multi-channel performance analysis, demand forecasting, and new channel experimentation. This position is equal parts strategic decision making, analytical innovation, and meticulous execution. The ideal candidate has deep technical expertise in performance marketing analytics, and is skilled in stakeholder partnership and project management with an ownership mindset and enthusiasm toward driving the direction of marketing data and analytics. Responsibilities

Lead analytics for marketing measurement:

Drive the end-to-end performance marketing measurement strategy: attribution and incrementality testing and modeling, demand and cost forecasting and analysis, and budgeting Build and evaluate frameworks for ROAS evaluation, multi-touch attribution, and conversion lift analyses Develop and maintain sophisticated LTV models that account for user behavior patterns, retention curves, monetization potential, and cohort-specific characteristics Establish LTV-to-CAC ratio targets by channel, audience segment, and acquisition source to optimize marketing investments Proactively investigate signal drift, data anomalies, and LTV model integrity

Partner with stakeholders to embed analytics in decision making:

You will partner closely with Growth, Marketing, and Finance and serve as a strategic thought partner to Growth and Marketing leadership on channel expansion, audience strategies, and marketing efficiency

Support a technical and analytical team:

Mentor and manage a growing team, beginning with the Growth Marketing Analytics Lead Own the roadmap for performance analytics tooling in collaboration with Analytics Engineering and Marketing teams Translate complex findings into clear recommendations for C-suite and senior leadership

Contribute to financial planning and forecasting

Partner with Finance to align LTV methodologies with financial planning and reporting requirements Create forward-looking forecasting models that incorporate seasonality, market conditions, and product roadmap impacts

Key Qualifications

8+ years of experience in marketing analytics and performance marketing measurement, with at least 2+ years in a team leadership role. Proven track record leading performance marketing measurement at a consumer-focused, growth-oriented company with $50M+ in ad spend Proficiency in building out reporting in visualization tools (Looker, Tableau or similar), and navigating tools like GA4 Strong business acumen and communication skills; comfortable engaging with exec stakeholders Expertise in complex marketing analytics concepts such as incrementality testing, media mix modeling, LTV analyses, and multi-touch attribution Experience in designing and evaluating experiments (geo tests, holdout tests, A/B tests) Scrappy and proactive problem-solver with a test-and-learn mindset Nice to haves:

R and/or Python Expertise in predictive analytics for customer value estimation

What You’ll Bring to the Team:

A passion for enabling marketing and growth teams to make better, faster decisions. Ability to build a high-performance marketing analytics function from strategy to execution. Comfort in both hands-on analytics work and high-level strategic planning. A strong sense of ownership, curiosity, and entrepreneurial spirit. What’s In It for You:

A unique opportunity to partner closely with the VP of Data & Insights and Head of Performance Marketing to shape measurement at scale. High visibility and impact in a fast-growing consumer marketplace. Collaborative, mission-driven culture that values autonomy, experimentation, and clarity. Competitive compensation, stock options, comprehensive benefits, and flexible remote work environment. Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is: This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer. We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process. Ready to apply? #J-18808-Ljbffr