Public Relations Manager, F&B/Home/Design
Isetta Marketing Agency - The New Work Project, 97 N 10th St #2A, Brooklyn, NY 11249
Isetta is an integrated marketing consultancy that partners with lifestyle brands to help them tell their stories and optimize their public visibility.
Overview
- View job
Overview
Isetta is an integrated marketing consultancy that partners with lifestyle brands to help them tell their stories and optimize their public visibility. Learn more about the company here.
Isetta is seeking a driven Account Manager to join a sharp, fun, and close-knit team to grow and manage CPG and DTC clients with thoughtful and strategic work in media relations, brand positioning, affiliate marketing, and brand partnerships.
Account Manager Responsibilities:
- Manage junior staff by reinforcing company values, processes, organization, and day-day-day designated roles
- Devise and manage holistic PR campaigns, and positioning projects
- Ensures overall health of accounts including team efficiency, response time, interview documents, press release and pitch guidance, consistent and meaningful media results, and strategic account activity
- High-level consulting and advising to clients on the topics of earned and owned media
- Strengthen existing media relationships and build ongoing, strong relationships with clients, industry, and media contacts
- Research, plan, and deliver detailed PR campaigns across all relevant media categories including consumer, trade, and business
- Leverage and optimize affiliate relationships to garner e-commerce coverage
- Draft and refine client content in many forms for tailored pitching, social media, press releases, etc.
- Consistent and strategic tailored pitching against seasonal new cycles, client campaigns and launches, and entrepreneur/business stories with the goal of garnering media coverage
- Management and optimization of competitive search results to inform pitch prioritization
- Field, thoroughly vet, and upsell media inquiries
- Monitor, analyze, and communicate media and social media results — proficiency in Meltwater is preferred
- Evaluate opportunities for partnerships to support campaigns
- Proactively seek, negotiate and present brand partnerships that optimize media results
- Identify thought leaders, celebrities, and influencers for brands
- Maintain a keen understanding of the news cycle and external trends and make appropriate recommendations regarding the communication strategy surrounding them
- Ideate and develop creative plans for brand campaigns, events, and activations that support objectives
- Assemble and disseminate press releases
- Exhibit consistent thought-leadership and creative brainstorming with the goal of increasing meaningful exposure for clients
- Maintain healthy client relations that build confidence on behalf of the agency
Account Manager Qualities:
- Confident analytical thinker
- Exceptional writing, editing, and presenting skills
- Well-spoken, strong persuasive verbal communicator
- Awareness of industry trends and thought-leadership
- High emotional intelligence and steady composure under pressure
- Proven track record designing and executing successful PR campaigns
- Organized, efficient, and driven
- Ability to prioritize and plan effectively
- Creative, problem solver, and eye for good design and concepts
- Really kind and open-minded
- Agency or editor level experience preferred, 5-7 years
- Candidates with editorial experience in this space as well as direct PR experience will be considered
Benefits:
- Competitive salary
- Health benefits stipend / Open enrollment Q2 and Q4
- PTO
- Simple IRA Plan
- Flexibility on remote work
Workspace:
The New Work Project
97 N 10th St #2A
Brooklyn, NY 11249